Innovative ways to market a product

Consumer choice has proliferated because of a plethora of digital channels which keep on changing customer expectations. To make sure that things do not go wrong for a business, it is crucial to effectively promote a product. Sometimes a product or service does not fully demonstrate its market potential and there is lack of knowledge of marketing that drives consumer adoption. To make a product or service commercially viable certain ways have to be adopted as enumerated below.

1) Return on involvement – The growth of digital channels has led to an increase in disjointed messages and in a bid to engage consumers, businesses are trying to pump communication through every available channel. There are never-ending torrents of advertisements on social media. Hence, it will be helpful to think in terms of ‘return on involvement ‘. In this regard it would be a good idea to capitalize on influencer marketing. With 33% of influencers trusting blog reviews for their purchases, influencers make consumers feel connected with a product or service.

2) Provide fun apps – Icons on a screen can lead to limitless business prospects. A fun, entertaining app can be rewarding for a consumer. The ulterior motive should be to reinforce an existing relation with the consumer. Axe created a ‘wake-up call’ alarm clock which was a part of its ‘irresistible’ brand idea. Almost all young men in Japan use their mobile phone as an alarm clock but very few use deodorant.Axe created a branded app that lets men be woken up by young women or ‘Axe angels’. Users of the app would receive a personalized video wake-up call every day during a three-week period, and a reminder to wear Axe. This led to 27,000 mobile alarm downloads, 3.5 million page views and an increase in repeat purchases.

3) Promotional gifts – Even though branded gifts or promotional products are among the more traditional forms of marketing, their efficacy has stood the test of time. Tote Bags, pens , USB drives or notepads are popular promotional products. Three factors should be kept in mind while choosing promotional products, a) how relevant they are to a brand, b) how useful they are to a recipient and c) how well they represent a business. Custom face masks with logo would be a very smart promotional product in such challenging times.

4) Community involvement – With more screens and more choice than ever before, there are a greater number of opportunities for brands to connect with customers. Community involvement and the idea of giving back can be an extremely effective marketing strategy. Tom’s of Maine, for instance, has done an exemplary job in giving back to those who are in need. Their employees contribute hundreds of hours each year by helping at animal shelters and schools and coaching kids teams.

5) Make a promise that you can deliver – Marketers need to get consumers excited about trying new things. Amazon’s same day delivery promise is viewed as superior customer experience. H&M promises fashion options that are ‘good for people, the planet and your wallet’. The brand achieves that with their affordable price range and sustainable materials in their product. The promise, however, cannot be a lie, otherwise a brand could be in trouble.

Innovative ways to market a product

Consumer choice has proliferated because of a plethora of digital channels which keep on changing customer expectations. To make sure that things do not go wrong for a business, it is crucial to effectively promote a product. Sometimes a product or service does not fully demonstrate its market potential and there is lack of knowledge of marketing that drives consumer adoption. To make a product or service commercially viable certain ways have to be adopted as enumerated below.

1) Return on involvement – The growth of digital channels has led to an increase in disjointed messages and in a bid to engage consumers, businesses are trying to pump communication through every available channel. There are never-ending torrents of advertisements on social media. Hence, it will be helpful to think in terms of ‘return on involvement ‘. In this regard it would be a good idea to capitalize on influencer marketing. With 33% of influencers trusting blog reviews for their purchases, influencers make consumers feel connected with a product or service.

2) Provide fun apps – Icons on a screen can lead to limitless business prospects. A fun, entertaining app can be rewarding for a consumer. The ulterior motive should be to reinforce an existing relation with the consumer. Axe created a ‘wake-up call’ alarm clock which was a part of its ‘irresistible’ brand idea. Almost all young men in Japan use their mobile phone as an alarm clock but very few use deodorant.Axe created a branded app that lets men be woken up by young women or ‘Axe angels’. Users of the app would receive a personalized video wake-up call every day during a three-week period, and a reminder to wear Axe. This led to 27,000 mobile alarm downloads, 3.5 million page views and an increase in repeat purchases.

3) Promotional gifts – Even though branded gifts or promotional products are among the more traditional forms of marketing, their efficacy has stood the test of time. Tote Bags, pens , USB drives or notepads are popular promotional products. Three factors should be kept in mind while choosing promotional products, a) how relevant they are to a brand, b) how useful they are to a recipient and c) how well they represent a business. Custom face masks with logo would be a very smart promotional product in such challenging times.

4) Community involvement – With more screens and more choice than ever before, there are a greater number of opportunities for brands to connect with customers. Community involvement and the idea of giving back can be an extremely effective marketing strategy. Tom’s of Maine, for instance, has done an exemplary job in giving back to those who are in need. Their employees contribute hundreds of hours each year by helping at animal shelters and schools and coaching kids teams.

5) Make a promise that you can deliver – Marketers need to get consumers excited about trying new things. Amazon’s same day delivery promise is viewed as superior customer experience. H&M promises fashion options that are ‘good for people, the planet and your wallet’. The brand achieves that with their affordable price range and sustainable materials in their product. The promise, however, cannot be a lie, otherwise a brand could be in trouble.