As the summer interns pack up their desks and head back to school, it’s time to start thinking about the college student and graduate programs and the quality of employees they are producing. Within every university, there is a group of dedicated students learning the craft of marketing and perhaps even dipping a toe into the fundamentals of public relations.
Without a doubt, the
value of hiring a fresh-faced college graduate who is eager to get right to
work and make an impact should not be underestimated. However, should the pile
of resumes on the hiring manager’s desk solely consist of the most polished,
While a college
graduate fresh out of school will have a shiny new education and plenty of
determination to hit the ground running, there is also an argument one could
make for seeking out those slightly less polished resumes.
These are the
applicants with a bit more time around the block, more life experience. Perhaps
they’re looking into a job change or even a career choice change. Or perhaps
they spent some time traveling and are now looking for more stable work.
Whatever the background of the applicant who isn’t the head of the class may be, there is always value in taking a look. After all, don’t brands want to connect with consumers on a more personal and even intimate level? With the perspective and worldview of someone who’s been out in it, living, every day, this may be more naturally achieved.
This isn’t intended
to disparage the college grad or the valedictorian. In fact, quite the
opposite. This is simply a call to take a second look through that pile of
applications and pick out a few of the individuals who may be a bit more
Many will argue that
those who obtain their college degree exhibit more discipline and
determination, as some do not finish their college years or even choose to
never begin in the first place. And while this may be the truth for some, it
certainly can’t be said about all.
The goal here, for
any agency looking to hire a strong team, is diversity. Certainly, an agency
doesn’t want to hire a pool of individuals who all share the exact same views
on every subject, right? This would make for some dismal strategy and
Instead, add some
flavor to the mix. Hire the best individuals for the job, not just the best
resumes. Remember: anyone can achieve a certain GPA or a number of honors upon
graduation. Not everyone can do so with personality or the ability to connect
with and relate to people.
Often, the best marketers are those with the best people skills. And this absolutely makes perfect sense. Empathy and the ability to read behavior goes a long way for a digital marketing expert to truly be great at their craft.
The next time the
hiring managers reading this article sit down to peruse the latest pool of
applicants, take some time to read through some of the resumes who didn’t
necessarily have the most accolades on them. You may be pleasantly surprised at
the quality of individuals you’ll find in that pile.