JEFFERSON COUNTY PURCHASING DEPARTMENT REQUEST FOR PROPOSAL Jefferson County Entertainment Complex Naming Rights
DUE DATE/TIME: 11:00 AM CT, Wednesday, May 31, 2023
PROJECT OBJECTIVE AND SCOPE OF SERVICES
Jefferson County seeks a Contractor to purchase naming rights of the Jefferson County Entertainment Complex formerly known as “Ford Park Entertainment Complex” located at 5115 IH-10 S, Beaumont, TX 77705 for a term of 10 years. Jefferson County Entertainment Complex is multipurpose facility (sitting on 221 acres) that is owned by Jefferson County and currently under the management of Oakview Management. There is approximately four (4) years remaining on the management contract. Naming rights are particularly valuable because of its effectiveness in introducing new products, helping new or established products contend with competitive brands, and increasing corporate brand awareness. However, the real value lies in the borrowed imagery of a property and the unique media exposure a brand receives through the naming rights agreement. Media exposure includes television, radio, print and online coverage at no additional cost to the company. Naming rights to the Jefferson County Entertainment Complex will generate millions of impressions annually through exterior, onsite, paid and earned media.
The awarded proposer will be entitled to rename the Jefferson County Entertainment Complex and develop signage for the facility which is subject to the approval of the Jefferson County Commissioners’ Court.
The awarded proposer will commit to paying the signage replacement cost. All sign placements must be approved by Jefferson County Commissioners’ Court and be in accordance with all municipal approvals, zoning and building code requirements.
The following is a general summary of the naming rights package.
1. Rights & Benefits
a. Category Exclusivity
b. Intellectual Property Rights
c. Official Partner Status
d. Product Integration/B2B Relationship
2. On-Site Visibility
a. Special Events Room Entitlement
b. Facade Signage
c. Marquee
d. LED Arena Videoboard
e. Box Office
f. Directional Signage
g. Sponsor Wall
h. Concourse Signage
i. Banner Display
3. Digital Media
a. Presenting Sponsor (Website)
b. Banner Ads (Website)
c. Digital & Social Media Campaign (Facebook, Instagram, Twitter)
4. Marketing Rights
a. Permanent Activation Rights
b. Community Marketing Platform
c. Advertising Inclusion of over $400,000.00 annually
5. Collaterals
a. Ticket Stock
b. E-Newsletter
c. Mailers
d. E-Blasts
e. Staff Badges/Uniforms
(RFP 23-034/MR) Jefferson County Entertainment Complex Naming Rights PAGE 36 OF 62
6. Hospitality & Experiences
a. Special Events Room Rental
b. Use of Center & Meeting Rooms
c. Luxury Suite/Box at all Arena and Pavilion events
Proposers are encouraged to offer and describe promotional advertising opportunities that may include additional revenue or marketing benefits, which support the Complex attendance or attendees.
The proposer shall state their objectives and strategy to introduce, build and increase awareness of the Complex’s new name. The proposer shall describe their strategy to ensure a complete and integrated use of the name. The Proposer shall also include their strategies to implement their community commitment to Jefferson County.
FACILITY INFORMATION
For purposes of this Request for Proposal, the facilities included in the “Jefferson County Entertainment Complex” are to include Complex Fields, Complex Pavilion, Complex Arena, Complex Exhibit Hall, The Barns, Complex Midway, Golden Triangle Sports Academy (land lease), Southeast Texas Baseball/Softball Academy LLP (land lease).
The Jefferson County Entertainment Complex, conveniently located on Interstate 10, is the premier entertainment venue in Southeast Texas, and hosts over 650,000 guests and 200 event days annually.
The following is a sample of the event types for the Jefferson County Entertainment Complex.
Banquet
Fair/Carnival
Concert
Conference
Consumer Show
Convention
Equestrian/Livestock
Exhibition
Graduation
Live Entertainment
Meeting
Performance Show
Social Function
Speaking Engagement
Sporting Event
Trade Show
The following facilities are managed by Oakview Management:
▪ Jefferson County Entertainment Complex Fields – opened in 2002. It is comprised of 12, championship caliber, fast pitch youth softball/baseball fields. Each field has hard covered stands and all-weather-in fields. The complex has one centralized gate, concession stands, restrooms, and 1,000 on-site parking spaces.
▪ Jefferson County Entertainment Complex Pavilion – opened in the Spring 2003. The 14,000-seat Pavilion has first class amenities including state-of-the-art lighting and sound, ample parking, restrooms, food and beverage plazas.
▪ Jefferson County Entertainment Complex Arena – opened in the Fall of 2003. The 8,500 seat multi-purpose arena hosts concerts, rodeos, circuses, motor sports and many other special events.
▪ The Arena Club – a 2,300 sq. ft. club room inside the arena hosts meetings and large group events.
▪ The Arena Floor – the arena floor offers a location that can be personally designed for sit-down dinners with parties of 250 to 1,000. It can also be used f or trade and consumer show floor space.
▪ The Main Lobby – an 11,000 sq. ft. lobby that can be setup for formal banquets with parties of 200, into a “nightclub” for teen dance parties, or concert hall for up to 800.
▪ Meeting Rooms – Jefferson County Entertainment Complex has 8 meeting rooms ranging in size from 525 sq. ft. to 1,680 sq. ft.
▪ Jefferson County Entertainment Complex Exhibit Hall – opened in the Fall of 2003. The 48,000 sq. ft. of exhibit space includes eight individual meeting rooms, an 11,000 square foot lobby or pre-function space, a full kitchen for catering, concession stands and restrooms. The exhibit hall is flexible enough to accommodate small banquets for 200 up to large company picnics for 1,000+. The exhibit hall also hosts concerts as well as consumer and trade shows. Jefferson County Entertainment Complex Exhibit Hall is attached to the Arena offering a combined 83,000 sq. ft. of space.
▪ The Barns – two free-span, open air barns offering space for such events as a company picnic, trail ride, or family reunion. The large barn measures to 44,000 sq. ft. while the small barn measures to 25,000 sq. ft. Call for rates.
▪ Jefferson County Entertainment Complex Midway – opened in the Fall of 2003. With 9 acres of paved Midway, there is plenty of room for festivals, fairs, and rodeos. Structures in Ford Midway include a 45,000 sq. ft. practice arena, over 25,000 sq. ft. of covered barn space and a dedicated parking area.
The following facilities are not managed by Oakview Management:
▪ Golden Triangle Sports Academy (Land Leased to Tenant): consists of two 10,000 sq. ft. indoor climate-controlled buildings.
Building 1: has a 2000 sq. ft. Pro-Shop and eight retractable cages and three softball/baseball pitching machines.
Building 2: consists of a fully indoor climate-controlled infield area spanning over the entire 10,000 sq. ft.
The turf mimics a full-size diamond with removable bases and pitching mound to accommodate a wide variety of ages. This area will allow a team or group the opportunity to conduct a full team workout in one area while indoors.
▪ Southeast Texas Baseball/Softball Academy LLP (Land Leased to Tenant): The Academy is a 10,065 sq.ft. building to train for baseball and softball year round. There are two (2) coin operated cages with an automated retrieval system to pick up the balls. Each cage has a baseball pitching machine in it. The baseball machines are Iron Mike pitching machines that pitch the ball with an arm so you can work on your timing along with your swing. There are also have seven lesson cages for team or individual rental & private lessons. The cages are full 68 ft. cages that will be used for professional instruction in all phases of the game, or for personal and team rental.
