Job Training & Employment Corporation Issues Search Engine Marketing RFP
Purpose:
- Content Management – for our Social media platforms, i.e. Facebook, Instagram, Twitter and LinkedIn and our website’s Blog for the purpose of engaging current customers of MassHire Cape and Islands Career Center, recruiting new customers and providing job search information of value to all visitors, regardless of their membership status.
- SEO Management/SEM- Using select keywords to attract people who actually need and/or could benefit from our job search services, e.g. the employed person seeking a better job; the unemployed seeking a job, the person looking to change careers; the person re-entering the workforce, etc. , the mature job seeker trying to overcome age bias and the employer seeking qualified job candidates. The company will optimize the website with the latest Google best practices in order to rank for top keywords that are related to MassHire and will optimize the website in order to improve user experience.
- Digital Presence Monitoring-To assure that our career center maintains its top ranking placement and is easy to find during a web search and to identify any erroneous information pertaining to our new brand that is on the web and make any necessary corrections.
- Monthly Performance Reporting on the performance of all of the above services both on our website and our social media platforms.
- List Cleansing -Monthly review of our email marketing lists to assure that our list is comprised of individuals who are both active and responsive to our messages.
Background:
JTEC is a private non-profit 501(c) (3) corporation that has operated programs in workforce development since its inception in 1985. It is currently the fiscal agent and operator of MassHire Cape and Islands Career Center which was established in 1998. In addition to the basic services offered to career center members, JTEC provides eligible career center members with individualized services such as our “Hire Me Boot Camp”, career counseling, academic remediation, computer literacy, one on one job search preparation, skills training, on-the-job training, work experience, and internships opportunities.
Scope of Work:
- Content Management – for our Social media platforms, i.e. Facebook, Instagram, Twitter and LinkedIn and our website’s Blog for the purpose of engaging current customers of MassHire Cape and Islands Career Center, recruiting new customers and providing job search information of value to all visitors, regardless of their membership status.
- SEO Management/SEM- Using select keywords to attract people who actually need and/or could benefit from our job search services, e.g. the employed person seeking a better job; the unemployed seeking a job, the person looking to change careers; the person re-entering the workforce, etc. , the mature job seeker trying to overcome age bias and the employer seeking qualified job candidates. The company will optimize the website with the latest Google best practices in order to rank for top keywords that are related to MassHire and will optimize the website in order to improve user experience.
- Digital Presence Monitoring-To assure that our career center maintains its top ranking placement and is easy to find during a web search and to identify any erroneous information pertaining to our new brand that is on the web and make any necessary corrections.
- Monthly Performance Reporting on the performance of all of the above services both on our website and our social media platforms.
- List Cleansing -Monthly review of our email marketing lists to assure that our list is comprised of individuals who are both active and responsive to our messages.
Expectations for Content Management
- We expect that no potentially controversial content will be posted on our Social Media pages. All content must be approved by the Director of Outreach and Media Relations prior to being posted.
- We expect that content will be informative, occasionally amusing, and related to job search, hiring practices, workforce development, career center services, special events, career center news, etc.
- We expect that the representative handling our account will be knowledgeable about any recent changes to the rules set by Facebook, Instagram and Twitter and LinkedIn regarding content and abide by these rules when placing content on these respective platforms.
Expectations for Search Engine Marketing (SEM)
- We expect the representative handling our account to review our website and social media platforms monthly and replace current language with keywords while assuring that it does not change the meaning of the message.
- We expect you to review any content created by your company making certain keywords have been used within the copy.
Expectations for SEO Management & Digital Presence Monitoring
- We expect you to submit, as part of your proposal, your approach to optimizing the visibility on Google and other search engines.
- We expect that the representative handling our account be knowledgeable of any recent policy changes, changes in guidelines, etc. relative to Search Engine Optimization and Digital Presence Monitoring and abide by these changes.
- We expect to be provided with monthly reports on the progress of your Search Engine Optimization efforts during the period of this contract.
Expectations Monthly Performance Reports:
- Monthly reports on the performance of our website, any special landing pages created, our blog and social media platforms should be sent to the Director of Outreach and Media Relations by the 10th of each month.
Expectations List Cleansing:
- Monthly cleansing of MassHire’s email marketing lists
Due Date:
July 29, 2019
Address:
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