Crisis PR articles, case studies and research.
Browse crisis PR articles, case studies and research on crisis response, issues management and reputation recovery. For definitions and practical frameworks, start with the Crisis PR & Crisis Communications guide linked below.
How a 2014 propylene glycol scare and a wave of dog owner complaints turned into a class action against Purina's Beneful, and what the case teaches pet brands about crisis response.
Eighty-four percent of consumers say a brand's response speed shapes how they judge a crisis. This article outlines critical timelines for brands to respond to reputation threats, emphasizing quick, public, and transparent communication, especially in the age of AI and social media.
Neutrogena apologized to Hayden Panettiere only after her death in August 2026. Kenvue shares fell over 2 percent. The full timeline and the crisis PR lesson.
Facebook amplifies backlash through its comment layer faster than almost any other channel. The first 60 minutes of a Facebook-specific crisis, and the response structure that holds up under it.
University crisis communications is not corporate crisis applied to a campus. FERPA, Title IX, Title VI, the Clery Act, a 12-constituency map, 8 crisis archetypes, pre-approved holding statements, and the AI engine layer. The master framework.
Crisis PR costs $2,000 to $15,000/month for readiness, and $15,000 to $250,000+ for active response. Full pricing by scenario, what's included, and how to budget for risk.
Birdeye is one of two dominant enterprise review and reputation SaaS platforms — founded 2012 by the Gupta brothers, $93M raised, $146M+ revenue, and the platform competitor moving fastest toward AI-era positioning.
Reputation.com — now Reputation — is the largest enterprise reputation SaaS in the category. The 2026 firm profile: history, services, pricing, competitive position, and the strategic gap as AI Communications becomes the defining discipline.
The FTC's 2024 Rule on Consumer Reviews and Testimonials, the seven prohibited practices, the supply chain behind review fraud, and what AI engine synthesis means for review integrity.
Musk, Trump, Neumann, Kalanick, Holmes, Jobs, Ellison. The narcissistic CEO is the most-cited archetype in business reputation — and the trait that builds citation density also amplifies the collapse when the cycle inverts.
Start here: Crisis PR & Crisis Communications: the complete guide. Read the guide for definitions, preparation, response and recovery frameworks, then explore the latest articles and case studies in this category.
This category brings together Everything-PR articles, case studies and research on crisis response, product recalls, data breaches, executive misconduct, litigation-related communications and reputation recovery.
Consumer brand crisis communications: Bud Light, Stanley and Tarte · Pepsi Kendall Jenner ad case study · Corporate Crisis Citation Share Index
Cybersecurity · Reputation management · Litigation PR · Public affairs · Investor relations
