With nearly 3 billion active users all over the globe, and as a great influence on consumer buying decisions, Facebook can't be ignored by companies that want to generate leads. The tools and features the platform provides to businesses for driving attention to solutions and targeting audiences should motivate companies to use it.
One of the best marketing tools that companies can use with Facebook is lead ads, which allow businesses to generate leads among people that might be looking to buy a specific product or service. Instead of using the traditional landing page, these lead ads keep social media users on the platform while they fill out a form with their contact information. Whenever a potential customer completes a form, they'll be added to the company's email list to receive offers and updates. The platform's lead ads work similarly to other advertising efforts, and to consumers, they look like other link ads on Facebook.
Wealth Factory. Wealth Factory is a great example of how to create Facebook lead ads. When a potential customer clicks on a link, they first want to know what they're going to get from the product. When the benefits are clearly described and audiences understand what they gain from clicking, they're more likely to take that step. Wealth Factory offers its customers a free PDF with tax benefits and job offers, plus a tax deduction or tax-free income for businesses. All a Facebook user has to do is complete a very short form to get the benefits. Companies can use the same approach for their own campaigns by making a bulleted list of the benefits that consumers get from clicking the call to action — consumers can get a better understanding of what they're going to gain at a glance.
