Leading Indian Company Seeking Global PR Firm

Zensar Technologies

Zensar Technologies is a leading software and infrastructure services provider from India. The company is one of the 5 global technology entities to have completed more than 50 years of listing on a major stock exchange, the Bombay Stock Exchange (BSE). The company has industry expertise that spans Manufacturing, Retail, Insurance, Utilities, and Banking & Financial Services. An RPG Group company, Zensar has 8000+ employees with sales and operations presence across US, UK, Europe, Middle East, South Africa, Singapore and Australia. The Company delivers comprehensive services for mission-critical applications, enterprise applications, business intelligence and analytics, CRM and Business Process Management.

The company is seeking a global PR firm – with primary support focused on the US, UK and South Africa. Zensar is currently well-positioned in terms of capabilities, operations, leading customer brands and its propositions. It is poised to make a leap to being more relevant and building on its current propositions. The key focus of the company is towards making it a leading player in the context of everything digital.

Primary objectives across communication initiatives would be focused towards:

  • To raise company profile amongst target audience across regions
  • To build thought leadership amongst the target audience for digital propositions
  • Highlight digital story

Target Audience

  • Large global enterprises wanting to embrace digital
  • Potential customers from the retail industry
  • Potential customers from the manufacturing industry
  • Potential customers from the Banking and insurance industry
  • Potential employees
  • Influencers across industry at large including media

The broad scope of work includes:

  • Brand and reputation building
  • Corporate positioning
  • Establish thought leadership through various touchpoints (trendspotting/customer led PR /case study etc.) route
  • Proactive media and blogger relations and outreach
  • Digital PR outreach and leveraging digital tools

Proposals are due by end of April.  More information from:

Aradhana Prabhu

Corporate Communications

aradhana.prabhu@zensar.com

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