Scope of Work:
Strategy:
- Serve as the LBD’s expert advisor for the development and implementation of marketing strategies for its primary marketing goals (Safety, prosperity, connectivity, community engagement and transparency).
- Develop a marketing plan focused on achieving the LBD’s marketing goals.
- Create quarterly planning objectives and reporting for ensuring tactics and be
Marketing and Public Relations:
- Provide strategic campaign support, including planning, development, and execution; multi-channel outreach; and branded material development.
- Provide graphic design and content development for digital, print, and collateral material,
- Manage public relations resources to accomplish the objectives as described in the marketing plan.
- Support the LBDs internal marketing needs by providing integrated collateral templates.
Digital:
- Provide website design, development, and content services, as needed.
- Provide social media strategy development, content, and execution.
Market Research:
- Conduct market research to identify target industry segments, as needed.
- Conduct customer surveys, as needed.
Branding:
- Advising the LBD on maintaining brand consistency.
- Making recommendations on brand advancement.
