Long Beach Airport To Be Renamed?

2016-03-11 by Richard D. Pace

Longbeach airport

The Alberni‐Clayoquot Regional District is seeking proposals from Branding and Marketing agencies for the Long Beach Airport in British Columbia, Canada. The Long Beach Airport (YAZ) is situated 11 km south of Tofino and 30 km north of Ucluelet on the Pacific Rim Highway. It is bordered by the Pacific Ocean, the Tlaoquiaht First Nation and the Pacific Rim National Park.

The Long Beach Airport (YAZ) is owned and operated by the Alberni‐Clayoquot Regional District (ACRD). The ACRD took over YAZ from Transport Canada in 2000. YAZ was built by the Department of National Defense during the Second World War to protect the west coast of Canada. Now it is utilized to access various points in the Pacific Northwest for tourism, private use, military/search and rescue operations, flight training, charter and commercial operations, as well as businesses use. Scheduled flights are available from Vancouver and Victoria with Orca Airways and KD Air. Charter flights are available through Pacific Coastal Airlines.

Goals and Objectives:

The objective of the RFP is to enter into an agreement for services that will provide branding and marketing services to YAZ, including, but not limited to: Identify Airport “brand” (logo and tag messages) and development of a branding strategy.

  1. Investigate the possible renaming of the airport;
  2. Develop a branding strategy;
  3. Create and design a color palette, tag line and brand standards;
  4. Identify ways to incorporate new brand to market to public;
  5. Develop content that could assist in media/marketing.

Scope of Services:

  1. Create the brand at YAZ;
  2. Create a consistent message and color scheme;
  3. Evaluate the two current websites and make recommendations for future development;
  4. Create a marketing plan to promote the airport to increase passenger movements.

There is an estimated budget of $160,000. Proposals are due by March 29, 2016 and should be submitted to: Mark Fortune via email at lbairport@acrd.bc.ca

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