Major Arkansas County Wants Rebranding Assistance

Pulaski County, Arkansas is seeking a marketing and public relations agency to provide re-branding services to Pulaski County. Pulaski County is the largest county in Arkansas – and includes Little Rock, which is also Arkansas’s capital and largest city.

The scope of services sought includes:

• Conduct audit of current brand
• County Logos
• Master logo: Pulaski County
• Sub-brand logos for all Pulaski County departments.   Must demonstrate connection to Pulaski County master logo. These  logos  brand  the individual departments:

1. Administrative Services
2. Community Services
3. Coroner
4. Juvenile Services
5. Youth Services
6. Public Works
7. County Attorney

• Create the Pulaski County Seal
• Produce a 30-second commercial introducing the new brand concept
• Supported brand package materials
• Fonts, color palettes, letterhead, memo, brochure, Pulaski County brand advertisements, banners and template for e-newsletter
• Provide a brand identity standards guide
• Assist with brand launch

Proposals are due by March 17, 2016 and should be submitted to: Vicki Atchley, (501)340-8390 or email: vatchley@pulaskicounty.net