The Maldives Marketing and Public Relations Corporation (MMPRC), the national tourism office of Maldives responsible for carrying out promotional activities to become the most preferred island destination of the world is seeking a PR agency in the Republic of Korea.
The theme of Maldives, per the RFP: “ . . . the sunny side of life; whilst adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long term economic, social and cultural benefits to the country.”
Tourism has been described as the driving force of the Maldives economy. If both its direct and indirect impacts are combined, it is responsible for a high percentage of the country’s GDP. The volume of international visitor’s arrival has risen from 42000 in 1980 to over 1.2 Million in 2015, a massive increase. This has been accompanied by an increase in the supply of tourist accommodation from 2,400 beds to 34,105 over the same period.
The services required include the development and implementation of public relations campaigns in Korea to a Korean audience; to monitor and report the developments in Korea surrounding tourism to the Maldives; and to update MMPRC on promotional campaigns and other activities of potential competitors.
Proposals are due by February 25th, 2016 and should be submitted to:
Procurement Department, Maldives Marketing & PR Corporation, Velaanaage 4thFl, Ameer Ahmed Magu, Male’ 20096, Maldives. They can also be emailed to: email@example.com
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