We asked some marketers great books that inspire them and wanted to share them with our audience:
Sonya Schwartz, the founder of Her Norm (https://hernorm.com) said, “Understanding marketing will help a website founder like me to plan effective strategies that will lead to the success of the business. Technology allows us to learn different information about whatever topic we like but I still prefer reading a book because of the experience it gives me. If there is one book about marketing that I can suggest, it is: Buy.logy by Martin Lindstrom.”
John Howard founder and CEO at Coupon Lawn said, “…the best marketing and public relations book that any marketers should read is The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott. This book encompasses all the things that you need to know to combat the modern world of marketing.”
Jennifer Willy, Editor at Etia.com, said the best books available in the market on public relations and marketing are: The first recommendation would be Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves. Then, I would recommend How to Win Friends & Influence People by Dale Carnegie is one of the most groundbreaking and timeless bestsellers of all time. Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives.
And the third book which you should read is How to Get the Job You Want in Marketing, Advertising, or Public Relations by Allie Siarto. Have you been trying unsuccessfully to land your dream job in marketing, advertising or PR? Allie has boiled her process down into five proven steps so you can stop wasting time and start making progress toward your dream career.”
Olivia Royce, Digital PR Manager at London-based eCommerce agency, NOVOS, said “The Tipping Point: How little things can make a big difference, by Malcolm Gladwell is best marketing book ever. She said it is a fascinating discussion around what makes a piece go viral. I particularly enjoy how Malcolm Gladwell explores how behaviour, messaging and audiences, and also the analysis of the ‘tipping point’ — when those ideas you have been cooking up explodes into a social phenomenon.”
At Everything-PR.com we continue to share ideas on the best PR and marketing books that exist.