Marketing Communications RFP
The East Bay Municipal Utility District (EBMUD) is a not-for-profit public agency established in 1923
when residents voted to form EBMUD, paving the way for the infrastructure that we rely on today
to bring water from the Sierra Nevada to the East Bay. EBMUD began wastewater treatment
operations in 1951 and has led the industry with innovative pollution prevention programs and
cutting-edge wastewater energy initiatives. We employ a diverse workforce of approximately 1,900
employees working in multiple locations throughout the Bay Area as well as in San Joaquin,
Calaveras, and Amador counties.
EBMUD’s mission is to manage the natural resources with which the District is entrusted; to
provide reliable, high-quality water and wastewater services at fair and reasonable rates for the
people of the East Bay; and to preserve and protect the environment for future generations.
EBMUD remains a lifeline in the Bay Area, delivering high-quality water to more than 1.4 million
customers in Alameda and Contra Costa counties and serving 740,000 wastewater customers to
protect public health and the San Francisco Bay.
EBMUD will celebrate its 100th anniversary in May 2023. We plan to use various events, platforms,
and tools to maximize engagement with our diverse communities about the important role of
water and wastewater services in the East Bay while sharing our history, priorities, and vision for
the next 100 years. While some activities will occur on or near the District’s anniversary in May
2023, the centennial will be integrated in EBMUD activities and programs throughout the calendar
year. Themes will highlight the District’s innovation, infrastructure investment, diverse trailblazers
within EBMUD history, and its pivotal role in safeguarding public health and the environment over
the last century. All outreach and historical materials will be inclusive and representative of our
diverse community. Materials developed for the centennial will be used for long-term outreach and
educational purposes, in recruitments, and to strengthen community relations and understanding.
General Project Scope
It is the intent of these specifications, terms, and conditions to describe the four parts of EBMUD’s
100th Anniversary Campaign (Marketing Communications and Video Production Services) that are
being requested by the District:
• Production of Centennial Videos
• Centennial Logo, Style Guide, Templates, and Post-Centennial Style Recommendations
• Historical Digital Flipbook
• Centennial Marketing Campaign and Social Media Plan
The main campaign objective is to educate the public on the following themes:
• WHY WE DO WHAT WE DO: We are dedicated to our diverse community, public health,
and the environment.
• WHAT WE DO: We protect public health and natural resources and provide high-quality
water and wastewater services to the community.
• HOW WE DO IT: We invest in our employees, infrastructure, and our community with
RFP Issued March 18, 2022
Response Due April 5, 2022 by 5:00 p.m.
Complete Proposal Review and Evaluation April 19, 2022
Vendor Notification April 20, 2022
Anticipated Contract Start Date May 10, 2022