MARKETING RFP FOR LONE STAR COLLEGE
Monday, August 26, 2024 @ 2:00PM
Issued By:
Lone Star College
5000 Research Forest Drive
The Woodlands, Texas 77381
Please address all inquiries to:
BACKGROUND INFORMATION
Lone Star College enrolls over 80,000 credit students each semester providing highquality, low-cost academic transfer and career training education. LSC is also training
tomorrow’s workforce today and redefining the community college experience to support
student success.
LSC consists of 23 locations, including eight colleges, seven centers, and eight
Workforce Centers of Excellence, all located in the greater Houston area.
Fully accredited, Lone Star College offers industry-specific certifications, associates and
workforce bachelor’s degrees and it’s 7,300 employees are committed to supporting
students both in and outside the classroom.
Lone Star College serves an area of more than 2,700 square miles with a total
population of 2.7 million residents, provides an annual economic impact of nearly $3
billion and is a major and growing contributor to the local economy.
Mario K. Castillo, J.D., serves as chancellor of LSC, the largest institution of higher
education in the Houston area. LSC has been named a 2023 Great Colleges to Work
For® institution by the Chronicle of Higher Education and recognized by Fortune
Magazine and Great Place To Work® as one of this year’s Best Workplaces in Texas™.
Visit LoneStar.edu to learn more.
LONE STAR COLLEGE SERVICE AREA
• 80,000+ credit students each semester, total enrollment of 90,000+ (credit and non –
credit)
• One of the top 3 largest colleges in the nation
• One of the fastest growing college systems in the U.S.
• 11 school districts, 2,700 square miles, population of 2.7 million
• 7,300+ employees (part-time and full-time)
SCOPE OF SERVICES
Project Overview
The objective of this project is to design and implement an outreach campaign to
increase the enrollment of special populations students in Information Technology (IT)
and Energy, Manufacturing & Construction (EMC) programs at Lone Star College
(LSC). The campaign will target special populations and non-traditional students, with
an emphasis on women, looking to enter these fields or seeking a career change.
Goals and Objectives
Increase Awareness: Raise awareness about career opportunities in IT, energy,
manufacturing, and construction among special populations students.
Enrollment Boost: Increase the number of special populations students enrolling in
related programs at LSC.
Support Resources: Provide information and access to essential student support
resources.
Target Audience
Special Populations & Non-Traditional Learners:
• Women interested in IT & EMC Programs & Career Fields
• First-Generation College Students
• Low-Income Students
• Students with Disabilities
• Veterans and Active Military Personnel
• Adult Learners (typically aged 25 and older)
• Return Students
• Part-Time Students
• Single Parents and Caregivers
• Foster Youth and Former Foster Youth
• Homeless and Housing-Insecure Students
• English Language Learners (ELL)
Scope of Services
The selected contractor will provide the following services:
Research and Analysis
• Conduct market research to understand the barriers and motivations for special
populations students entering IT & EMC fields.
• Analyze current enrollment data and identify trends and gaps.
Campaign Strategy Development
• Develop a comprehensive communication outreach strategy.
• Create a timeline for the campaign rollout.
Enrollment Services
• Generate leads by identifying and attracting the target audience through a variety
of effective marketing strategies.
• Supplement LSC outreach efforts through a targeted, data-informed proactive
communication campaign that utilizes multiple avenues of connection.
Support Services
• Provide targeted information and access to essential student support resources.
• Provide ongoing support and resources for campaign participants.
This Scope of Work outlines the requirements and expectations for the outreach
campaign. The selected contractor will work closely with LSC during the development
and implementation of the project to ensure the campaign’s success.
