MARKETING RFP ISSUED BY ALBUQUERQUE PUBLIC SCHOOLS
RFP Due Date and Time 9/24/2023 @ 2:00pm (local time)
SCOPE OF SERVICES
Albuquerque Public Schools is requesting proposals for on-call or as-needed marketing services.
The objective of this RFP is to procure marketing and communications support services, creation of selected marketing materials, support services for public outreach activities, and other related marketing functions and work products.
Services to be performed include:
- Provide strategic marketing support for special projects including projects related to bond elections, School Choice Fairs, Budget outreach and District events. This will include developing and providing a variety of promotional, publicity and advertising plans and informational materials consistent with specifications provided by the District.
- Provide advice and recommendations to APS Staff for development and implementation of
designated marketing projects.
- Assist District departments as assigned to provide approved marketing services.
- Design, develop, and deliver promotional materials for designated District initiatives and events.
- Provide advice and recommendations for District marketing strategies, and improving District brand awareness.
- Provide advice and recommendations for District staff to successfully design, develop and implement marketing projects and sponsorship projects by creating vehicles to share ideas, knowledge, and success stories.
- Provide media training as requested. Participate in negotiating media buys in different media markets.
The successful proposer will provide qualified personnel dedicated to managing the requested services.
The successful proposer will have experienced staff and will be knowledgeable in communications and marketing disciplines. The proposer will establish a team leader who will manage services provided under the resulting contract. The District will not accept any substitutions of the team leader or other key personnel except for substitutions required for reasons outside the control of the successful proposer and upon written approval by the District. The successful proposer will be available on an on-call basis for any emergency situations.
