Marketing RFP Issued by City Colleges of Chicago

All responses shall be addressed and returned to:

City Colleges of Chicago

Dawson Technical Institute

Office of Business and Procurement Services

3901 S. State Street, Room 102

Chicago, IL 60609

Attn: Marietta Williams-Johnson, Senior Contract Administrator

DEADLINE: 12:00 p.m. local Chicago time, CDT, Thursday, September 15, 2022



City Colleges of Chicago (CCC) Marketing and Communications (MARCOM) is a division of the District Office. CCC MARCOM serves as an in-house creative center offering solutions to all marketing and communication needs, working with offices and departments across the district to tell CCC’s story to a wide range of audiences, both internal and external. The department’s mission is to preserve and strengthen the reputation and brand of City Colleges of Chicago through a variety of communication mediums including print, digital, video, web and social and promote City Colleges of Chicago through strategic marketing and branding.

MARCOM is committed to driving initiatives that improve student retention and increase enrollment across all seven colleges.

Department function and structure

The primary functional areas of CCC MARCOM are:

o Marketing (i.e., awareness & promotion of CCC to drive student enrollment)

o Digital Strategy

o Branding and Creative Design

o Video Production

o Strategic Communications and Public Relations

The CCC MARCOM team produces and manages all external marketing assets including advertising, print and digital marketing collateral, photography and video production as well as maintains and enforces CCC brand standards across the colleges. All materials prepared for CCC as a result of this RFP or generated as a result of this Agreement shall at all times be and remain the property of CCC (“Work Product”).

A. Intent

City Colleges is soliciting proposals from vendors qualified to provide professional marketing, communications, creative design, audio/video production, and related services in the following categories to support CCC’s marketing and communications initiatives for both short- and long-term engagements and operations. Vendors will be considered for one or more of these areas. It is not necessary to respond to all three.

o Staff Augmentation—Vendor provides various consulting services and/or resources on a temporary

basis (usually 3–6 months) for a specific need to complement CCC’s MARCOM team.

o Project Implementation—Vendor that actively sources, staffs, leads, manages, and assumes

accountability for a project from start to finish (including a period of post-production). Vendor will

provide key resources for lead roles to guide CCC based on their prior experience and expertise (CCC

will provide resources as well to complement the team).

o Agency Services—Vendor that actively sources, staffs, leads, manages, and assumes accountability for

operational function(s) and provides CCC with clear SLA’s (Service Level Agreements). CCC “outsources”

one or more functions to the vendor for a medium- to long-term duration (usually 1 year or greater).

There would be zero or limited CCC resources assisting in that function.

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