Scope: In so much as the successful proposal will exhibit a detailed plan to accomplish said Marketing of Somers Point.
Components of the proposal shall exhibit a plan to utilize all avenues of media to attract City residents, tourists, residents from surrounding communities and the local region to Somers Point. In addition to attracting those specified above to Somers Point to support our existing businesses, an additional component of the plan is the requirement to assess current/future needs and attract developers and new businesses to the community to meet those needs. Somers Point “The Shore Starts Here,” is a vibrant town with many venues and activities for all to enjoy. A critical aspect of the proposal is coordinating all the offerings that Somers Point has and developing a cohesive Marketing Plan.
Provide a compensation proposal for Marketing Services for the Calendar Year 2025, Proposal which will include:
• Professional Retainer (If Applicable)
1. Press release distribution, pitching and story placement may be provided (please describe these services)
2. Developing and hosting one media familiarization tour showcasing the City.
3. Developing and hosting one media event per quarter (define platform and projected audience)
4. Developing quarterly brand promotions such as contests, giveaways, etc.
• Branding Initiatives (If Applicable) Develop a plan to introduce, promote and celebrate the Somers Point brand. Email Marketing Campaign
1. Develop a distribution database
2. Create an email library template
3. Create and distribute one email each month promoting upcoming City events.
Due Date: April 25th 2025 by 10:00AM
Contact: Jason Frost, Jfrost@spgov.org
City Administrator City of Somers Point 1 W. New Jersey Avenue Somers Point, NJ 08244
