Scope: The Clackamas County Public and Government Affairs (PGA) is seeking proposals from qualified marketing consultants to provide on-call strategic outreach, communication and marketing support to Clackamas County. PGA provides communications, public relations, and community engagement support to all departments at Clackamas County.
Clackamas County is located at the southern edge of the Portland, Oregon metropolitan area. The county encompasses 1,879 square miles, a population of 413,000 and a 1,400-mile, county-owned and maintained roadway system. The county’s heavily timbered geographical features include the 11,235-foot Mt. Hood, the Mt. Hood National Forest, the Bull Run Watershed and numerous rivers—including the Willamette, Clackamas, Sandy, Pudding, Molalla and Salmon. Some of Oregon’s richest farmland is in Clackamas County.
Marketing challenges The county is a government agency that is slower to react than smaller agencies and businesses, especially in communications and marketing. Other challenges include having a geographically diverse demographic that includes rural communities, communities focused on outdoor recreation, farmland, and suburban communities that are both established and growing. Some county residents may feel less confident in county services and be reluctant to engage in our marketing efforts.
We are seeking marketing consultant services to provide the county with creative, talented, and skilled service partner(s) who can be relied upon to implement a broad range of projects, programs, or assignments on an on-call or as needed basis. Marketing projects and assignments may vary in duration and complexity, and each will have a separate scope and cost estimate. PGA staff will meet with RFP 2025-31- On-Call Strategic Outreach Marketing Page 7 contractor to discuss and develop the scope of work for individual projects, including concepts and strategies.
The intent of this RFP is to award to multiple firms to provide the on-call services. The county anticipates awarding up to two (2) 3-year contracts containing $150,000 per year for a total contract value of $450,000 each. The county does not guarantee a specific amount of services, as work will be requested on an as-needed basis.
PGA is seeking quotes from marketing consultants experienced in:
· communications planning
· crisis communication planning
· social media strategy and content development
· digital communication and marketing
· media relations
· public outreach, education and engagement
· focus group and other facilitation
· copywriting
· research, evaluation, and analytics
Experience in community engagement with diverse audiences including rural, suburban, youth, young adults, older adults, and communities of color is strongly desired.
Due Date: May 1, 2025 TIME: 2:00 PM, Pacific Time
