Marketing RFP Issued By Colorado Department of Personnel and Administration

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Scope: The Office of Sustainability is hoping to increase its internal, statewide communication capacity for sustainability initiatives. The Office created a new Statewide Sustainability Plan, attached as Exhibit A, and wants to foster more internal buy in across all levels of state employees and general excitement for tackling climate change. While this project should focus on the statewide sustainability goals outlined in the plan, there is plenty of flexibility to focus on different sustainability initiatives that apply to an employee’s everyday life.

The Office is looking to create a “Sustainability 101” video to educate state employees and get them excited about sustainability initiatives they can take on in their lives whether at the office or at home. This type of video could include general recycling info, ways to reduce energy use at home and the office, myths and truths about electric vehicle ownership/use/charging, etc. Other projects may include RFI AAAA 2025-0048: Sustainability Marketing Page 3 of 6 educational flyers, training videos, etc. This is a one-time project for a marketing firm, production firm, etc. See the City of Norfolk’s educational campaign for inspiration:https://www.norfolk.gov/5736/Watts-Going-Down-Norfolk

DPA requests that vendors provide information in response to the RFI Questions below. Vendors may respond to as few or as many RFI Questions or parts of Questions as they would like, with as little or as much information as they are able to provide. All vendors submitting a response are asked to answer RFI Question 1 in order to provide background information on their organization. Pursuant to C.R.S. § 24-103-201.5, submission of pricing information is voluntarily.

RFI Question 1 (required). 3.2.1.1. Please provide a brief description of vendor’s organization and experience in the field relevant to this RFI, such as experience with sustainability communications and marketing. 3.2.2. RFI Question 2. 3.2.2.1. Please provide marketing or communications material examples relevant to this RFI. 3.2.3. RFI Question 3. 3.2.3.1. Please provide information on how the vendor measures success with communication materials. 3.2.4. RFI Question 4. 3.2.4.1. How does your organization plan for their projects? What is the process for working with the client? 3.2.5. RFI Question 5. 3.2.5.1. Do you provide any analytics about how the video works or how many people it reaches? 3.2.6. RFI Question 6. 3.2.6.1. Have you worked with a government client in the past? 3.2.7. RFI Question 7. 3.2.7.1. What is your pricing model? RFI Question 8. RFI AAAA 2025-0048: Sustainability Marketing Page 4 of 6 3.2.8.1. Please provide any additional information for consideration by DPA that has not been specifically asked for in the above RFI Questions.

Due Date: Monday, June 9, 2025, at 12:00pm Mountain Time

Contact: Sarah Stoner sarah.stoner@state.co.us

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