Scope: The selected firm will be responsible for the following deliverables that include a budget and implementation plan. Construction is expected to begin late- August 2025/early-September 2025 and will be phased over three years. Phased timing and phased areas of construction should be considered as plans and budget are developed.
1. Signage & Wayfinding – Develop a comprehensive signage strategy for pedestrian, bicycle, and vehicular traffic.
• Deliverables:
i.Design clear, easy-to-read directional and informational signs.
ii.Provide digital, physical, and printed wayfinding solutions.
iii.Integrate navigation tools, such as interactive maps on websites or apps, showing updated routes.
2. Public and Community Outreach – Develop a proactive communication strategy with local businesses, residents, and stakeholders that supplements and is coordinated with MDOT & the City of Detroit.
• Deliverables:
i.Provide but not limited to social media, email newsletters, and a website plan.
3. Marketing – Promote downtown accessibility and encourage continued engagement with businesses and events during construction.
• Deliverables:
i.Develop a series of campaigns to promote and engage the direct and metroDetroit community with downtown during construction.
4. Branding & Storytelling – Build a cohesive visual identity for the construction mitigation campaign to maintain downtown’s image as accessible and vibrant – supporting small businesses, and community accessibility.
• Deliverables:
i.Design a project logo, color scheme, and typography guidelines.
ii.Develop branded collateral such as brochures, social media graphics, and press materials.
iii.Develop a compelling narrative to highlight and honor the past, present and future site’s history and heritage throughout construction.
iv.Utilize various media formats, including videos, infographics, and blog posts.
5. Reporting & Measurement
• Deliverables:
i.Establish key performance indicators (KPIs) to measure the effectiveness of communication efforts.
ii.Provide regular reports on community sentiment, engagement metrics, and sign effectiveness.
Due Date: 3:00 PM EST on Thursday, May 22, 2025
Contact: Elise Fields elise.fields@downtowndetroit.org and Isaac Douglas isaac.douglas@downtowndetroit.org
