The Milwaukee County Behavioral Health Services (BHS) provides the people of Milwaukee County with a comprehensive array of quality behavioral health services. Comprehensive Community Services (CCS), which is a Medicaid entitlement that provides a coordinated and comprehensive array of recovery, treatment, and psychosocial rehabilitation services, continues to expand in Milwaukee County. As of the end of 2024, 2,688 individual adult and youth clients were enrolled and served in CCS, and therefore, CCS is now the largest level of care in the continuum of behavioral health services in Milwaukee County. BHS also continues to expand the network of credentialed providers for the CCS ancillary network, including agencies providing care coordination and service facilitation. Milwaukee County is seeking a marketing campaign and materials to inform the community of Comprehensive Community Services and to promote outreach and engagement for these services.
Service Description
Milwaukee County is seeking proposals from qualified marketing or communication firms and/or teams to develop and design marketing materials that will increase community awareness of the services provided and increase engagement and utilization. The qualified agency would need to assist with the development of a marketing campaign, as well as creation of digital and print materials, and propose channels for distribution and dissemination of the campaign which would include:
- Comprehensive campaign to inform Milwaukee County residents regarding Comprehensive Community Services (CCS) for adults and youth; need separate recommendations for various age groups-youth vs. adults vs. seniors
- Cohesive and engaging themes that educate, inform and direct individuals to CCS
- Marketing campaign that will employ the following avenues of distribution
- Print media * Items for resource fairs and community events
- Newspaper, magazine placement via articles or advertisement
- Postcards and mailers of programming messaging to community members and stakeholders (if applicable)
Digital Media
- Radio, television, or online podcasts to inform community of CCS services
- Videos of client experiences to be used in marketing
Social Media
- Curate and monitor social media campaign that
- Informs community of services
- Responsive to community events
- Create consistent themes and talking points that align with overarching marketing plan to be used
- In all printed, digital, and social media campaignsExpressed in direct engagement with community stakeholders via presence and participation in community eventsThat can be shared across Milwaukee County to individuals, as well as schools, community groups and stakeholders
Selected marketing/communication firm must be agile and amenable to modifying campaign as needed to meet any unforeseen or significant developments in the needs of the community. Thus, greater emphasis on digital campaign and short run printed materials of increased importance.
Due Date: May 9, 2025, 4 p.m. CDT
Contact: James Sponholz, Contract Administration: james.sponholz@milwaukeecountywi.gov
