Title: Marketing Plan Implementation for R.E.A.C.H. Healthcare Initiative
Scope: R.E.A.C.H. is seeking a marketing firm to implement the following key components of our marketing plan:
2.1 Market Analysis
* Objective: Conduct a comprehensive assessment of R.E.A.C.H.’s target audience: Medicaid recipients, primarily women aged 13-55, with a focus on Behavioral Health and Obstetrics.
* Deliverables:
* Analysis of the target audience demographics and needs.Competitive analysis, including a SWOT (Strengths, Weaknesses, Opportunities, and Threats) assessment of the healthcare collaboration landscape.Insights gathered through collaboration with BBA (Behavioral Health and Obstetrics associations).
2.2 Branding and Messaging
* Objective: Develop a clear and consistent brand identity and messaging that reflects R.E.A.C.H.’s core values: equity, inclusivity, and community empowerment.
* Deliverables:
* Creation of a brand guide outlining visual and verbal identity.Key messaging for community health initiatives that promote collaboration and accessibility.
2.3 Digital Marketing Strategy
* Objective: Optimize R.E.A.C.H.’s digital presence through a comprehensive website, social media engagement, and email marketing strategy.
* Deliverables:
* Website redesign or optimization to ensure a user-friendly experience with informative content, event calendars, and health-related resources.Social media strategy for platforms (primarily Facebook and Instagram) that includes content creation, a posting schedule, and engagement tactics.Quarterly email newsletters that inform the community about services, health education, and events.
2.4 Community Engagement
* Objective: Enhance community participation in R.E.A.C.H.’s events, workshops, and volunteer programs.
* Deliverables:
* Planning, promotion, and execution of community events (health fairs, workshops, webinars).Development of community volunteer programs, with a focus on recruitment, retention, and promotion.
2.5 Partnership Development
* Objective: Establish and cultivate partnerships with local organizations, businesses, and nonprofits.
* Deliverables:
* Identification of potential local partners for collaboration.Creation of partnership opportunities that align with R.E.A.C.H.’s mission and values.
2.6 Public Relations
* Objective: Increase local visibility and awareness through press releases and community outreach.
* Deliverables:
* Draft and distribution of press releases to local media outlets.Engagement with local leaders and influencers to advocate for R.E.A.C.H. and build relationships in the community.
2.7 Measurement and Evaluation
* Objective: Define and track key performance indicators (KPIs) to measure the success of the marketing plan.
* Deliverables:
* Establish KPIs, such as website traffic, event attendance, and social media metrics.Quarterly performance reports with analysis and recommendations for strategic adjustments.
Due Date: April 30, 2025
Contact: Theresa Woods twoods1@roselandhospital.org
