Scope: The contractor shall perform a 3-to-5-year historic analysis of the performance of the new student recruitment funnel including prospects, inquiries, applications, admits, enroll and retention to the second year. This analysis will include the inclusion of third-party consumer data on top of geo-demographic, socio-economic and academic data with the objective of developing a comprehensive profile of prospective in-state students and, separately, out-of-state students who are more likely to inquire, apply, enroll and retain to the second year.
Based on this analysis the contractor shall create and implement a multi-year (i.e. sophomore, junior, senior) student search, communication flow and engagement strategy for each stage of the new student enrollment funnel. This will include the student search process, building best-fit inquiry and application pools and the enrolling of admitted students for a class that meets institutional goals and metrics including class size, academic profile, geographic distribution, and socioeconomic characteristics. At each stage of the funnel, prospects, inquiries, applicants, admitted and enrolled students will be scored to identify and predict their likelihood to progress to the next stage of the funnel.
This work shall include the purchase of student names from appropriate sources, segmented (e.g.. academic interest/major, socio-economic profile, parents) and responsive communication flow messaging campaigns and other tactics designed to increase awareness of and interest in the College and our programs as a highly ranked public honors college.
The plan shall include and meet success measures, provide ongoing tracking and analysis of campaigns and tactics. A dashboard shall be provided to monitor success metrics. Familiarity and current functionality to integrate with Technolutions SLATE is required. The vendor will utilize Collegeproduced creative assets developed for these communication campaigns
Select Goals include:
1. Meet new student enrollment goals each year over the life of the contract.
2.Increase the number of prospective student campus visitors for regular and signature programs by 20% 3. Increase out-of-state enrollment to 20% of the first year entering class.
4. Maintain first-generation new student enrollment at 25% of the entering first year class.
5. Maintain Pell-grant new student enrollment at 20% of the entering first year class.
Due Date:5:00 P.M., local time, June 12, 2025
Contact:Darry Green dlgreen@smcm.edu
