MARKETING RFP ISSUED BY THE TRANSPORTATION AGENCY FOR MONTEREY COUNTY
Submittals are due via email to the project manager, Theresa Wright, theresa@tamcmonterey.org, by 12:00 noon Pacific Standard Time on Thursday, April 14, 2022.
BACKGROUND
The Transportation Agency for Monterey County (“TAMC” or the “Agency”) is a state-designated public agency with regional transportation planning responsibilities, including rail planning, that cross city-county boundaries. TAMC is committed to planning, funding and delivering transportation projects for the region. The Agency is also committed to providing information to the public about its projects, plans and activities, ensuring public participation and fostering public understanding of its functions.
TAMC’s Board of Directors includes twenty-three members who consist of local officials from each of its twelve incorporated cities and five county supervisorial districts, and ex-officio members from six public agencies. The mission of TAMC is to proactively fund and plan a transportation system that enhances mobility, safety, access, environmental quality and economic activities by investing in regional transportation projects for Monterey County residents, businesses and visitors.
PROJECT DESCRIPTION
This request for qualifications will be used by TAMC to select a consultant or consultant team to provide creative development of marketing collateral and support materials to be used on multiple Agency platforms and presentations.
PROJECT BUDGET and CONTRACT TERM
The allocated budget for this work is not more than $90,000 over a three-year period. The term of the contract will be effective July 1, 2022 – June 30, 2025. Work will be issued on a task order basis, with a separate scope of work and budget for each task issued.
SCOPE OF WORK
The Transportation Agency for Monterey County (TAMC), Monterey County’s Regional Transportation Planning Agency, is a state designated agency responsible for planning and financial programming of transportation projects. The Transportation Agency has a responsibility to provide information on its projects, plans and activities to the public, invite participation and foster public understanding of its function.
The Transportation Agency is seeking a consultant to provide creative development of marketing collateral and support material to be used on multiple Agency platforms. The Agency is seeking a consultant with graphic design, social media, photography & video experience, to provide, as directed through Task Orders by TAMC, tasks which could include the following:
1) Annual Report: The first conceptual meeting for the annual report occurs in December, followed by the design, production, printing and mailing of the report during the months of December – May of each year.
2) Project & Program flyers, brochures, postcards, one-page summary sheets and other collateral materials
3) Coordination of production services for marketing collateral and support materials
4) Coordination of print services
5) Logo Designs
6) Project specific graphics designs
7) Project Photos
8) Development of content to be used on Agency’s website/social media platforms and other website expertise as needed
9) Development of short videos of Agency’s projects/programs
A scope of work will be provided to the selected consultant(s) for each particular project, which could entail marketing assistance for branding of transportation projects, logo design, and graphic design for flyers, pamphlets, and mailers.
The consultant will, in turn, provide a not-to-exceed cost estimate based upon the fixed rate schedule included in their submittal and then execute a task order with the Transportation Agency. The scope of each project will include obtaining approvals and completing all paperwork necessary to comply with all local, state, and federal requirements.
