Scope: 1. Phase I: Core Campaign Plan (June-August 2025)
a. Campaign strategy
b. Audience profiles and prioritization recommendations (regions, age range etc)
c. Messaging (by target audience)
i. Underserved communities
d. Platform recommendations (what channels should we use, organic and paid)
e. Both the Slogan and a Symbol, a visual brand for compost Awareness, Education, Removal of barriers and enabling the first step.
f. Social Media Campaign Graphics for Compost Education (package of assets, ad spend not included in RFP budget)
g. Recommended metrics for reporting
h. Recommend a prioritization of potential regions of target. Outline a plan for a phased approach to releasing this campaign.
i. Campaign assets to support USCC fundraising efforts (for Phase II)
i. Visual inspiration
ii. Storyboard for video assets (for advertising or education)
iii. A mockup of a “Find your Compost fit” – website and supporting graphics – could develop the support materials
iv. Propose potential partnerships / influencers (Sesame Street, Leo, Kiss the Ground team)
2. Phase II: Campaign Activation (potential, pending funding, August-November 2025):
a. Implementation of the Phase I Campaign Plan in a nationwide, evidence-based marketing campaign
i. Collaboration with the USCC on campaign roll-out and management
ii. Detailed campaign ROI reporting
Due Date: April 30, 2025
Contact: Eric Hudiburg Director of Marketing and Communications, US Composting Council:ehudiburg@compostingcouncil.org Linda Norris Waldt, Deputy Director, US Composting Council:lnorriswaldt@compostingcouncil.org
