Scope: 1. PURPOSE: The purpose of this Request For Proposals (RFP) is to solicit proposals for a highly skilled freelance professional to provide a comprehensive range of marketing, content creation, public relations, and creative design services. This engagement will support the County’s Economic Development (ED) efforts through the development of compelling content, marketing strategies, and visually engaging materials that align with departmental goals. The selected individual must possess a unique combination of expertise in writing, design, marketing strategy, and public relations to effectively promote the County’s economic initiatives.
2. SPECIFICATIONS / SCOPE OF WORK: The Contractor shall be called upon to perform marketing, content creation, public relations & creative design to include tasks such as:
A. Content & Feature Writing
· Develop engaging and informative content for the County’s ED website, email, marketing, and other communication platforms
· Write and edit original content, including business feature stories, press releases, and promotional materials
· Provide high-quality copy for reports, advertisements, banners, and other outreach materials
· Conduct an annual review and update of the ED marketing plan and website strategy B. Marketing & Strategy Development
· Design and write content for ED e-news blasts to enhance engagement and awareness
· Assess existing marketing materials and recommend updates to better achieve the County’s goals
· Assist in the creation and implementation of marketing videos and series to support promotional efforts
C. Creative & Graphic Design
· Develop visually appealing graphics and layouts for digital and print materials, including ads, banners, social media assets, and brochures
· Ensure all marketing materials align with branding guidelines and effectively communicate key messages
D. Public Relations & Communications
· Draft, proofread, and refine content to maintain high standards of clarity, accuracy, and effectiveness
· Support crisis communication efforts with strategic messaging when needed
· Enhance the County’s reputation through well-crafted press releases and media outreach
Due to the nature of the desired services, there is a need for the vendor to be available on site for regular 1:1 meetings, sometimes on a weekly basis as well as being present for special events.
Award shall be made to the responsible Offeror(s) whose proposal is determined to be the most advantageous to the County taking into consideration the evaluation factors set forth herein and successful negotiation of a price that is considered fair and reasonable. The award of a contract shall be at the sole discretion of the County.
Due Date: April 15, 2025 through 2:00 PM
Contact: Stephanie Cowden, Contract Officer stephanie.cowden@yorkcounty.gov
