Crisis PR articles, case studies and research.
Browse crisis PR articles, case studies and research on crisis response, issues management and reputation recovery. For definitions and practical frameworks, start with the Crisis PR & Crisis Communications guide linked below.
Millie Moon diaper lawsuit alleges leaks and skin reactions. See what the filing says, how Zuru responded and what parents expect from a premium baby brand.
True Food Kitchen filed Chapter 11 on Oct. 4, 2026, closing 12 restaurants and keeping 34 open. The facts, the company's explanation, its statement on Oprah Winfrey's role, and what brands should prepare before a filing.
Ford public relations from the Pinto scandal and Firestone tire crisis to the Mulally bailout refusal, with sourced lessons for crisis and leadership communications.
Converse removed a Chuck 70 X image 15 days after posting it. A timeline of the apology, what it left unexplained, and four checks brands can run before posting campaign images.
How a planted fingertip in a bowl of chili cost Wendy's 2.5 million dollars in sales, and how the chain's calm, fact-first response became a textbook false claim defense.
Mitsubishi's 2016 fuel economy scandal, explained: how Nissan exposed it, what the cover-up cost, the executive fallout and five crisis PR lessons.
Beneful's propylene glycol allegations, the 2015 Lucido and Canadian lawsuits, how they ended, and what pet brands can learn from Purina's response.
Katy Perry is under active police investigation in Australia over a sexual assault allegation from Ruby Rose. The PR response: categorical denial and a direct counter-characterization of the accuser, not silence.
Tim Tebow paused his Life Surge partnership after a podcast investigation exposed predatory sales tactics, a crisis case study in celebrity endorsement risk.
Logan Paul lost his Google Preferred deal and YouTube Red role after the Suicide Forest video in January 2018, the case every platform crisis still echoes.
Start here: Crisis PR & Crisis Communications: the complete guide. Read the guide for definitions, preparation, response and recovery frameworks, then explore the latest articles and case studies in this category.
This category brings together Everything-PR articles, case studies and research on crisis response, product recalls, data breaches, executive misconduct, litigation-related communications and reputation recovery.
Consumer brand crisis communications: Bud Light, Stanley and Tarte · Pepsi Kendall Jenner ad case study · Corporate Crisis Citation Share Index
Cybersecurity · Reputation management · Litigation PR · Public affairs · Investor relations
