Purpose:
The assignment has the following objectives: Design and develop a nationwide awareness campaign in order to: - Inform all Lebanese citizens to inspect the voter register for the 2018 parliamentary elections in the period between 1 February and 10 March 2018; - Motivate voters to check their inclusion on the voter register and to correct their records if needed.Scope of Work:
Creative concept- Design of agreed creative basis for campaign and common messages, including slogans/tagline and graphic design for campaign. Deliverable will be required with the submission of the offer by 8 January.
- One 30-45 seconds TV spot: Deliverable to include design (storyboarding, music, voiceover and English subtitles) and Production. Deliverable required by January 25th.
- Scheduling of broadcast (at no cost)1 on all national TV channels and placing online; scheduling to be booked by January 30th and reviewed on a daily basis.
- One 30-45 second radio spot: Deliverable to include design (inc. scriptwriting, music and voiceover), and production. Deliverable required by January 25th.
- Scheduling of broadcast (at no cost) on all national and local radio channels; scheduling to be booked by January 30th and reviewed on a daily basis.
- One edited 30-45 seconds TV spot (transfer to Digital Cinema Projection). Deliverable required by January 25th.
- Scheduling of broadcast on all national cinema theaters; scheduling to be booked by January 30th and reviewed on a daily basis.
- Deliverable of one press ad in Arabic for Arabic newspapers and magazines.
- Deliverable of same press ad in English/French for local foreign-language press
- Deliverables in color and black & white; full, half and quarter-page.
- Deliverables will be required by January 25th.
- Scheduling of inclusion (at no cost) of ad in all newspapers and magazines by January 30th.
- Deliverable of one billboard advertisement (4m x 3m), with a total of 500 copies. Deliverable will be required by January 25th.
- Scheduling of coverage (at no cost) on billboards across country.
- Deliverable of one flyer in Arabic (based on press ad with additional MOIM contact and information) with a total of 5,000. Deliverable will be required by January 25th.
- Delivery to agreed distribution channels (e.g. via Ministries and civil society)
- Deliverable of one poster in Arabic (based on press ad) (e.g. 100cm x 50cm), with a total of 1000 copies. Deliverable will be required by January 25th
- Deliverable of same poster in English and French (based on press ad) (e.g. 100cm x 50cm), with a total of 100 copies, Deliverable will be required by January 25th.
- Delivery to agreed distribution channels (e.g. via Ministries, civil society and UNDP)
- Deliverable of Facebook strategy for the parliamentary elections
- Deliverable of Twitter strategy, including scheduling of key tweets by MOIM for the parliamentary elections
- Deliverable of Instagram strategy for the parliamentary elections
- Deliverable of other social media options, including Facebook ads.
- Deliverables required by January 25th.
