Scope: The selected proposer will work directly with the City’s Director of Communications to provide comprehensive support in executing media, public relations, and public information initiatives. Services are expected to reflect a deep understanding of New Haven’s community dynamics and public policy environment. The scope of services includes, but is not limited to, the following areas:
1. Strategic Planning
•• _Collaborate with the Director of Communications to develop and implement a comprehensive media and public engagement strategy.
•Create an annual communications calendar to support the City’s goals and objectives
2. Content Creation
•• _Draft high-quality written materials including press releases, talking points, newsletters, website copy, and email communications.
•Develop messaging for both proactive and reactive communications needs
3. Social Media & Digital Content Creation
•Produce engaging social media content (graphics, infographics, short videos, etc.)
•Monitor, manage, and engage with audiences across official City social media accounts (e.g., Facebook, Instagram, LinkedIn, X/Twitter)
•Grow the City’s digital footprint and optimize reach to targeted audiences
4. Event Planning & Promotion
•• _Support the planning, promotion, and logistical execution of press conferences, community events, and stakeholder engagements.
•• _Perform event set-up, on-site support, and post-event breakdown, as needed.
5. Website Content Support
•Assist in ensuring website content is accurate, accessible, and up to date
• _Work with staff to update and maintain online information relevant to residents, stakeholders, and media.
6. Monitoring and Reporting
•Track media coverage of City initiatives, policy announcements, and major events
•Develop periodic reports assessing media and public engagement performance metrics
7. Additional Responsibilities
•• _Develop new and innovative strategies to increase public awareness of City programs and initiatives.
•• _Maintain a centralized, opt-in communications list for direct outreach to interested residents and stakeholders.
•• _Serve as support staff or liaison during public-facing communications efforts, including press availability, photo opportunities, and interviews.
•• _Ensure communications efforts are culturally competent and inclusive of all communities across the City.
Due Date: June 10, 2025, 11:00 am
Contact: Shawn Garris Deputy Purchasing Agent 200 Orange Street
New Haven, CT 06510
