Mercer County, New Jersey Seeks PR Agency

The County of Mercer, New Jersey is seeking a PR firm – and among those in New Jersey is Coyne PR, MWW PR and Dukas-Linden.

As New Jersey’s capital county, Mercer County is a center for commerce and culture in the Garden State. Located midway between New York City and Philadelphia in New Jersey’s center, Mercer’s 12 municipalities are home to more than 371,000 people in 226 square miles.

Mercer County boasts some of the finest cultural and historic sites in the state and features first-class parks, a living history farm, a wildlife center and four public golf courses. The Sun National Bank Center in Trenton serves as a venue for popular performance acts and Arm and Hammer Park on the Delaware River is home to the Trenton Thunder, a New York Yankees AA affiliate. Mercer County Park in West Windsor has fields for cricket, football, lacrosse, softball, soccer and volleyball, an ice rink for skaters and hockey leagues, and Mercer Lake for paddle boating. In nearby Princeton is the Tony Award-winning McCarter Theatre Center and in Hamilton, the artistically enchanting Grounds for Sculpture. Mercer County is also home to one of America’s oldest universities, Princeton, and to Rider University, The College of New Jersey, Thomas Edison State College and Mercer County Community College. There is easy access to the region by interstate highway and by rail and air transportation. Amtrak, SEPTA and New Jersey Transit serve passengers at the Trenton, West Trenton, Hamilton and Princeton  Junction  stations, while the River Line light rail system connects Mercer to South Jersey. Trenton-Mercer Airport is owned and operated by the county and home to corporate jet facilities as well as Frontier Airlines, offering nonstop commercial service to and from numerous points nationwide.

Scope of Work:

The objective of this RFP is to award a two (2) year agreement, with a one-year renewal option exercisable at the county’s sole discretion, to an entity that will offer public relations tourism promotion services for Mercer County. Specifically, the County is seeking a proposal that outlines a detailed plan regarding Mercer County as a destination for tourists and that delineates a clear agenda and timeline in the execution of that plan. Within the proposal, the business should have a familiarity with the many assets that the County has to offer. The entity should clearly outline quarterly deliverables for the contract period, including the promotion of events, sites and programs throughout Mercer County and will be required to provide quarterly updates to the Mercer County Office of Economic Development and Sustainability on its progress.

Due Date:

September 15, 2017


McDade Administration Building 640 S. Broad Street
Room 321
PO Box 8068
Trenton, NJ 08650

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