Middle Tennessee State University Issues Advertising, Marketing, Media RFP

University is issuing this Request for Proposal (RFP) to define the University’s minimum service requirements; solicit proposals; detail proposal requirements; and, outline the University’s process for evaluating proposals and selecting the Contractor. The University seeks proposals for the Online Master of Business Administration Program (Program). The University invites creative ideas and options as to how best to promote and maintain enrollment into the Online MBA Program.

Background:

Middle Tennessee State University (MTSU or University) is situated at the geographic center of the state of Tennessee. Middle Tennessee State University is the No. 1 producer of graduates for the Greater Nashville economy and is also the top destination for transfer students in Tennessee. Occupying more than 1,000 acres in Rutherford County, the main campus covers five hundred acres with other sites that include an agricultural campus, an aerospace facility at the Murfreesboro Airport and the Miller Horse Science Center. The University is composed of eight undergraduate colleges, with more than forty departments and more than 140 degree programs. The College of Graduate Studies offers more than 100 degree programs. The University Honors College is the first in the state and offers an ivy-league experience for high-ability students. For the fourth year in a row, MTSU has been named a “military-friendly” University” by the G.I. Jobs magazine. On July 1, 2013, MTSU moved to Conference USA from the Sun Belt Conference in which it worn nine All-Sports trophies and more than 50 conference championships.

Founded on September 11, 1911 as Middle Tennessee State Normal School, it was one of three teacher preparatory schools in Tennessee. Today, MTSU is a Carnegie Research Doctoral University receiving regional, national and international acclaim for its variety of distinctive program offerings. Proposers are encouraged to visit MTSU’s website at www.mtsu.edu to familiarize themselves with the university.

Scope of Work:

The Scope of Service is to provide marketing and recruitment/enrollment services for the University’s new Online MBA Program.

Due Date:

April 26th, 2018

Address:

1500 Greenland Drive

P.O. Box 18

Murfreesboro, TN 37132

University PR firms include Edelman PR.