Middlesex, New Jersey Issues RFP For Public Relations Services

2019-07-03 by Jim Crickell
Middlesex, New Jersey Issues RFP For Public Relations Services

The Borough of Middlesex is seeking the services of a full-service marketing/ public relations agency.

Background:

Middlesex was once a part of Piscataway Township, until May 6, 1913 when it was incorporated as a separate municipality by the New Jersey Legislature and a local referendum. Present-day Middlesex Borough was once home to the Raritan Indian tribe until it was sold in 1664 to King James II of England. The Borough grew from small farms into a quaint suburb in the years following World War II. Today, Middlesex is a thriving community with nearly 15,000 residents, dozens of local businesses and many redevelopment projects. With 3.8 square miles, Middlesex has much to offer including: high ranking public schools, beautiful parks, close proximity to two train stations, an impressive library, an always expanding recreation department and an active senior citizen center. Middlesex is also moments away from the TD Bank Ballpark, home of the Somerset Patriots baseball team.

Scope of Work:

The Borough of Middlesex is seeking the services of a full service marketing/ public relations agency to assist with the following, at a minimum:

                a. Press Release Writing

                b. Press Distribution

                c. Press Pitches (per media outlet)

                d. Press List Management

                e. Email Newsletter Design, Content and Distribution

                f. Facebook Posts

                g. Social Media Engagement

                h. Coordination of Boosted Facebook Posts + Ads

                i. Social Media Graphic Design

                j. Miscellaneous Graphic Design (flyers, brochures, etc.)

                k. Webmaster Services:

                                • Updates of documents, web copy, calendar & images

                                • Page additions

                                • Formatting Edits

                l. Reporting + Analytics:

                                • Monthly Google Analytics for middlesexboro-nj.gov

                                • Monthly Facebook Analytics

                                • Quarterly Email Newsletter Report

                                • Press Reports

Due Date:

July 9th, 2019.

Address:

Carmen Modica, Purchasing Agent

1200 Mountain Avenue

Middlesex, New Jersey 08846

New Jersey PR agencies include MWWPR and Coyne PR.