Mission North: Working with Brands
Based in New York, San Francisco, Oregon, and Portland, Mission North integrates digital marketing, public relations, analytics, and social media, helping companies transform their visions into impactful futures.
Taking an audience-first approach to guide tech companies at different stages of their crucial moments, the agency adopts unique approaches to help brands overcome the challenge of capturing the audience’s attention. Regardless of the onslaught of content, screens, and devices, Mission North’s team combines digital marketing, PR, and social media to drive impactful campaigns across owned, earned, and paid media.
Having honed its expertise, Mission North recorded more than 15% year-over-year growth in its 2019 revenue for supporting integrated storytelling for new brands like Flatiron School, Zeus Living, and Expensify. At the same time, the expansion of partnerships with existing clients like LinkedIn, Google, Ginkgo Bioworks, and Betterment also contributed to the annual growth in the agency’s revenue. The agency’s 102% annual growth in digital marketing services is credited to partnerships with brands like Motif Foodworks, Gemini, Andela, and Honey.
Case Studies
#1. Betterment
Mission North was challenged to help transform Betterment’s brand from a “Robo advisor” to a well-known money management platform for all aspects of their target consumer’s financial lives. The first project in the challenge was to develop a full-proof strategy for the launch of the new Checking product that featured the availability of a cash savings platform and a waitlist for checking functionality.
Working together with Betterment, Mission North ran year-long surveys to gather information and insight that reinforce their position. The result was the creation and publishing of data-rich stories linked to news events.
Notable surveys run by Mission North include: the gig economy survey, which generated coverage in more than 20 pieces, featured on CNB, TIME, AARP, Consumer Affairs, and the Washington Post; the survey on the 10th anniversary of the financial crisis which secured more than 36 unique pieces on Washington Post, Fortune, Money, CNBC, Axios among others.
The impact was a morning exclusive with the Wall Street Journal kicking-off the announcement day. Following the announcement, Betterment secured more than 40 features articles on leading media outlets like Bloomberg, The Economist, Barron’s, and CNBC. At the same time, Mission North’s efforts helped secure two broadcast opportunities with Fortune’s Balancing the Ledger and Cheddar TV.
What’s more, Betterment’s waitlist announcement surpassed the marketing team’s goal by achieving the set goal by 11 AM EST. The results proved that Mission North’s efforts to drive customer pipeline growth through earned media was a great addition to Betterment’s marketing activities.
#2. Segment
Challenged to evolve Segment’s popularity beyond its developer space, educate target markets about the importance of modern customer data infrastructures, and raise awareness of its products and culture.
Working with Segment’s CEO and Co-founder, Peter Reinhardt, Mission north sought to build an effective communication platform that showcases the CEO’s expertise in data and privacy. Mission North’s strategy was to position the Segment brand as a go-to alternative firm to legacy marketing clouds and highlight the company’s growth.
The results were unparalleled. Mission North’s strategic storytelling approach played a key role in transforming Segment from an unknown startup to the well-recognized business juggernaut it is. Segment is among Y Combinator’s most valued companies that feature amongst industry leaders and leading media outlets like Mary Meeker, The New York Times, Forbes’ Cloud 100, Business Insider, and Next Unicorns.
Their Client List
Brands that Mission North has worked with include Airship, Betterment, Andela, DigitalOcean, Fast, DoshFlatiron School, Gemini, Gingo Biowarks, Tessiaan, and Tenable.
