- National Conference (Events) – Each year (September), the NBBAA® holds its Annual Conference and Symposium which attracts nearly 10,000 members and non-members, exhibitors, sponsors and guests. The annual event will require development of brand, marketing strategy, email marketing and graphic design (social media marketing graphics, website graphics, graphics for the convention guide, press conference execution, etc.).
- Leaders of Tomorrow® Leadership Summit® (LOT®). This is a four-day training event for high school students designed to help develop real world critical thinking and problem-solving skills by addressing a business case study. This event will require development of brand, marketing strategy and graphic design as well.
- Communications, Marketing and Public Relations Strategy- NBMBAA® has a variety of campaigns and programs that will require marketing and communications support. The projects include but are not limited to:
- Promote a call to action of the LOT® Endowment & Capital Campaign.
- Review #IAMBLACKMBA® Campaign and determine best overarching strategy for the association.
- Launch exploratory programs targeting undergraduates/graduate students at schools, etc.
- Increase awareness of the Leaders of Tomorrow® Program and other key programs as designed and executed.
- Membership Campaign
- Develop innovative and exciting membership campaigns to encourage NBMBAA’s members to renew and retain their memberships and for potential members to join.
- Create focused email messages around joining NBMBAA®
- Distribute content driven newsletters to build rapport with NBMBAA®
- Develop strategies to make membership renewals as seamless as possible.
- Create video campaigns and testimonials of current members and highlight why being a NBMBAA® member is important.
- Help grow NBMBAA® membership across the country.
- Social Media Strategy
- Build upon NBMBAA’s current social media strategy and increase NBMBAA’s social media presence with members, sponsors, donors and other stakeholders.
- Expand online impact through followers, blog posts, responses, connection to other players in the field, etc.
- Create a robust social media environment that will bring funders to NBMBAA® and enhance fundraising environment in social media.
- Website Refinement and Updates
- Analyze and review current website infrastructure and current layout and recommend changes to ensure optimal foundation to build upon
- Chapter Dashboard & Reporting refinement
- Key Measures of Success
- Provide monthly analytics to determine impact/success of marketing initiatives across all channels.
- Additional Project Support
- Graphic development support
- Powerpoint presentations
- Social awareness key messaging
