- To support the NC State brand and mission
- To support NC State, its colleges, divisions and other major entities’ marketing and communications activities
- To support university activities including but not limited to recruitment, retention, degree completion and student access
Scope of Work:
Marketing and communications services provided shall include:- Media buying, placement and monitoring with emphasis on online and digital platforms
- Market research, analysis and counsel
- Campaign development: conception, planning, creative development, production and reporting/analysis
- Web development, including content creation and optimization
- Current and prospective undergraduate and graduate students
- Current and prospective continuing education students
- Parents of students and prospective students
- Alumni and Donors
- Industry partners and potential partners
- General public
- North Carolina state legislators
- Federal and other Grant-funding agencies
