- Who? – find out as much as you can about your opponent. Who is he?
- What? – In negotiations the ‘what’ should describe the issue you’re about to discuss. The bigger the variety of subjects, the better chances you have to reach an agreement.
- Where? – A business negotiation should go down on neutral soil. Thus, both you and your counterpart will feel comfortable and ready to turn a deal to your advantage. When a negotiation’s location is neutral, none of the two parties has an advantage.
- When? – Whether we like it or not, negotiations take time. It’s important to be prepared; have patience and don’t rush the other party into making a decision.
- How? – How should you approach a negotiation? Consult with your team and make decisions together.
Discover the 7 secrets to vastly improve your negotiations
By EPR Editorial Team4 min read

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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