New Mexico Seeking a PR Firm of Record to Attract More Tourists

New Mexico PublicRelations


New Mexico Tourism Department has issued an RFP to find a public relations firm of record for a possible three year engagement commencing January 2016, with an annual estimated budget of $100,000 dollars.

According to the RFP, New Mexico “seeks a well-qualified media and public relations firm with a proven track record to develop and execute an aggressive, innovative public relations campaign in the United States to create an engaging and authentic platform to talk about the Brand, ignite top of mind awareness of New Mexico as a premier travel destination that offers “adventure steeped in culture,” and to motivate “venturesome travelers” to choose New Mexico for their next great travel experience.

A successful pr campaign will “ignite a top of mind awareness of New Mexico as a premier travel destination that offers “adventure steeped in culture,” and to motivate “venturesome travelers” to choose New Mexico for their next great travel experience.

Among those tasks to include:

  1. Expand awareness of New Mexico as a travel destination by developing and executing an annual media relations plan that includes a schedule of recommended editorial and promotional activities within each target market
  2. Provide crisis communications consultation and support, as needed
  3. Manage an aggressive, proactive media relations campaign by developing and pitching story ideas that reinforce the Brand and point of difference as a destination that offers “adventures steeped in culture.”
  4. Strategically pitch, select and secure top journalists in key markets to visit various destinations in New Mexico for maximum media exposure. These journalists will have a good record of tourism and travel-related articles produced in reputable media publications, and will be able to provide samples of their work, if requested
  5. Sustain visibility through creative integrated public relations initiatives
  6. Develop and execute imaginative, out-of-the-box, strategies for generating publicity (stunts, guerilla tactics) that invite participation and engage a conversation.

Inquiries – and the RFP – may be submitted to Billie Neese at billie.neese@state.nm.us and proposals are due by November 29th

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