New York State Issues Media Buying Services RFP

The New York State Office of General Services, Procurement Services (OGS) issues media buying services RFP.

Background:

OGS manages and leases real property, designs and builds facilities, contracts for goods, services, and technology, and delivers a wide array of support services. We provide government and nonprofit agencies with innovative solutions, integrated service, and best value, in support of cost-effective operations and responsible public stewardship.

Scope of Work:

The State of New York is charged with protecting the health, safety, productivity, and well-being of all New Yorkers through assisting individuals in accessing benefits and services. It is expected that the resultant Contracts will aid campaigns that seek to reach target audiences for specific campaigns in the most efficient and far reaching means available while accomplishing these key goals:

• Promote the health, safety, and well-being of all New Yorkers
• Assure access to all essential benefits and services
• Respond to emergencies and disasters
• Inform New Yorkers of new laws and programs
• Raise awareness of New Yorkers to take action on time sensitive issues.

Media Buying Services include the following:

1. strategic media planning, buying, and placement across all types of media platforms (video, digital, audio, social media, print, out-of-home, sports, arena-stadium, etc.);
2. provide planning and guidance for budgeting and planning purposes including strategy and demographic research;
3. deliver expert solutions in utilizing the most effective and efficient media for individual campaign goals and objectives as determined by the Authorized User;
4. monitor and maintain the effectiveness of every media buy, providing specific and detailed purchase information and post-buy analysis;
5. media campaigns can be statewide, regional, county, or even zip code based campaigns; and
6. Authorized Users may require media campaigns to be in any language and be multi-cultural.

Due Date:

June 20th

Address:

New York State Office of General Services

Procurement Services

38th Floor, Corning Tower, Empire State Plaza

Albany, NY 12242

Attn: Bid Enclosed – RFP 23126

Strong NY PR firms include DKC PR & Rubenstein PR.