Scope: Features and Functionality:
• Vendors should propose a platform that offers a user-friendly interface for content editing and role-based permissions for staff access, ensuring ease of use and long-term scalability.
• Develop a user-friendly reservation system for park pavilions that integrates with Newnan Utilities’ internal booking processes and offers features such as calendar view and automated confirmation emails.
• Include a dedicated alert system for sharing essential updates with customers, such as service outages, maintenance schedules, or emergency notifications. The system should allow for a prominent display on the homepage and offer options for integration with email or text notifications.
• Provide tools and training for staff to easily update and modify alerts as needed, ensuring information remains current and accurate.
• Incorporate tools to support creating and managing marketing collateral, including templates for advertisements, brochures, and other customer-facing materials.
Design Requirements:
• The design should reflect Newnan Utilities’ branding and convey our focus on sustainability, innovation, and community support.
• Modern, responsive design.
• Include design templates and guidelines for marketing collateral, such as advertisements, brochures, and customer-facing documents, to ensure consistency in branding across all materials.
• Examples of preferred websites:
• https://www.rivierautilities.com/
Content Strategy:
• Collaborate with our team to refine website content and ensure it aligns with our tone, goals, and audience needs.
• Vendors should demonstrate capabilities in crafting SEO-friendly and engaging content that enhances user retention.
• Provide creative direction and ideas for marketing collateral, including advertisements, brochures, and other customer-facing documents, ensuring consistency with Newnan Utilities’ branding and messaging.
• Offer recommendations for new and innovative ways to communicate key messages and engage with our audience through marketing materials, keeping in mind our commitment to community engagement.
• The selected vendor will work closely with our internal team to brainstorm, develop, and refine creative concepts for marketing collateral, ensuring alignment with Newnan Utilities’ goals and branding.
SEO and Analytics:
• Implement tools for tracking website traffic, engagement metrics, and conversion rates.
• Provide training for staff on analyzing and utilizing this data.
Platform Requirements:
• The website should be built on a reliable and scalable platform that best fits our needs. We are open to various solutions, including traditional CMS platforms, Webflow, or custom-built options, if they align with our project goals and usability requirements.
• We encourage vendors to recommend the best approach based on their expertise and experience, outlining the advantages of their proposed solution.
Hosting requirements:
• The website hosting location is flexible and does not require hosting on Newnan Utilities’ internal servers. Vendors should propose solutions that align with our hosting preferences and include detailed instructions for deployment and ongoing maintenance.
Future Technology Integration:
• The website architecture should accommodate evolving technologies, such as AI-driven tools for enhanced customer service (e.g., chatbots, personalized recommendations) and operational analytics. Vendors should outline how the website will remain adaptable for such advancements in the future.
• Specifically, we plan to implement a chatbot feature in 2025 to improve customer interaction and support. Vendors should outline how the proposed solution will enable seamless integration of this feature, ensuring scalability and compatibility with future updates.
Cybersecurity Considerations:
Security Measures: The proposal should include details on cybersecurity practices to be implemented during development, including:
• Data encryption and secure data storage.
• Implementation of SSL certificates.
• Regular security audits and updates.
• User access controls and role-based permissions.
Ongoing Website Maintenance and Support
The selected vendor will provide ongoing support to ensure the website remains functional, secure, and up to date. This includes:
• Platform Updates: Regular updates to ensure compatibility, security, and the introduction of new features. • Bug Fixes and Performance Optimization: Identifying and resolving issues and optimizing the website for peak performance.
• Feature Enhancements: Adding or updating website features as needed to support evolving customer needs and Newnan Utilities’ objectives.
• Training and Documentation: Offering guidance and training for staff on maintenance best practices and updating documentation as features evolve.
Due Date: March 24, 2025
Contact: Melissa Payton – mpayton@newnanutilities.org
