Organic Marketing Success 

Organic Marketing

In the last few years, most social media platforms have been trying to play catch-up with TikTok, incorporating various features that were introduced in the short form video application. Though it didn’t pioneer short form video content, TikTok has certainly disrupted the social media landscape with its short, low production videos and easy video editing capabilities. Additionally, TikTok has cemented the power of low production value videos for brands, because the most successful videos thus far have been organic and authentic, as well as relatively simple. This makes TikTok content one of the best strategies for companies to reach their target audiences.

Original Content

One of the most important elements to organic marketing success on TikTok is making sure that the company is creating original content. That means companies must create unique videos about their brand story, products, business processes, and more that will interest their target audience. When it comes to original content, companies should also create videos that tell a narrative arc over a series of posts, to encourage consumers to engage with the brand multiple times. It’s important for companies to remember that when they create these types of videos, they should make it clear to the viewers that the videos are a part of a series to encourage those viewers to check back in the future to watch again.


Trends on TikTok often involve tapping into popular sound clips, different types of audio, and even hashtags. Any user can tap on the audio that a video is using to see more videos that are using the same sound, and even use the same sound in the videos that they are creating too. Because of the highly discoverable nature of videos that use trending sounds, if a company can match its content with the right trend, and at the right time, it can generate millions of views. However, the difficult thing about audio trends on TikTok is the fact that they tend to come and go quite quickly, which means the company must stay on top of whatever is happening on the platform to tap into content that users are discovering. This can be done in 15 to 30 minutes a day simply by scrolling to learn about what is popular, to figure out whether a specific trend would be a good fit for a company and get the company to join in on it.

Ronn Torossian founded 5WPR.

Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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