Page Experience: Google’s New Algorithm
What is so unusual about Google’s new algorithm? It is all about the new update, where page experience is the search engine’s primary focus and priority. The new update seeks to improve the overall page experience by eliminating those aspects that give Google a lousy name. Some of the problematic aspects include slow speed, poor page structure and design, and non-engagement.
What Exactly Is Page Experience?
Page experience is all about analyzing and optimizing all those aspects that enhance user experience on a webpage. Some of the already existing Google search signals, such as mobile usability, HTTPS usage, and safe browsing, prioritize the new algorithm.
The update also requires optimizing the speed, interactivity, and visual stability aspects of a webpage. Such an undertaking aims to make it pleasant for users to click and navigate through the web browsers.
What Users Can Do Before Expected Rollout
According to one of Google’s blog posts, the new page experience should be in the works by mid-June 2021. However, the rollout of the new algorithm is bound to be gradual such that it is not until August 2021 that the page experience begins to play its vital role.
One of the reasons for slower rollout is that it helps to monitor and quickly counter any unexpected issues that could crop up along the way. Meanwhile, users can use the time before the actual rollout to study and understand all those metrics that Google will be using. The good news is that the search engine provides just about every explanation and step-by-step implementation guide to help users that there is.
Users can also do a site audit to see if they meet the new ranking signals and improve their page even before the actual rollout of the new algorithm.
Why New Google Algorithm Is Important
It’s all about ranking, such that the more users love a brand /site, the higher that site will rank on the search engine. Another critical aspect in this new update is about brand queries which often impact rankings. In this case, Google wants to make it easier for any users to find a brand via the optimization requirements quickly.
The new page experience makes things work even for those brands that may not have used it before to great effect, but can still rank higher up the search engine. So, as long as users love a site primarily via brand queries, the search engine ranks the same site at the top.
Why It All Starts At The Page Level
Google stresses more about page/web experience in its new algorithm requirements. This means they will be checking through each of the pages to ascertain that it provides a better user experience in terms of the already mentioned factors. These include how mobile-friendly and secure a site is, among others.
In brief, even before the actual rollout, more innovative websites can go a notch higher and begin to improve user experience on their sites for their benefit. For example, optimizing speed and analyzing a web page’s design can now turn things quickly around, including SEO and attracting quality traffic, ultimately suitable for the brand.