Digital data measurement expert comScore released a study showing phone apps drive maps adoption and usage on the US mobile market. With a 14% share of the entire mobile market, phone maps are accessed by 33.5 million people, mostly via apps and while driving their cars.
You can plug a billion dollars into a PR machine, but you still cannot sell ice cubes to Eskimos. Waggener Edstrom has tried to sell Microsoft’s Bing search engine with everything from hot fashion models to the man on the street, still the prodigal search entity languishes at third banana on the search treadmill. What will WE try next?
A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.
