Phenix Salon Suites Is Seeking a PR Agency
Phenix Salon Suites is a national company with over 100 locations nationwide. Phenix is the first salon concept to ever be named to the Top 500 Franchise list by Entrepreneur Magazine. Phenix also produces a product line that is currently being rolled out to the general public. Finally, Phenix has the North and South American rights to a well- known European color line; 3 Deluxe Professional Colour.
The company is projecting an additional 300-400 stores by 2016. Both beauty products and the color line will be marketed through the locations nationwide as well as to the general public. Phenix Salon Products has already established various kiosks at main stream hotels in Las Vegas such as Planet Hollywood, Mandalay Bay, Monte Carlo, Treasure Island and the Fashion Square Mall.
Phenix Salon Suites & Products President, Gina Rivera is from a family with over 85 years in the hair industry. During the upcoming year she is scheduled to be aired on a prime time CBS television show. As part of the marketing objectives, Phenix is working to brand Gina as the new face of beauty in the United States.
Phenix Salon Suites is currently in the process of selecting a new Public Relations company to assist us in establishing strong brand recognition nationally and ultimately, internationally for the above named items. We are requesting that your company submit a proposal for this position to include the following items:
- Client List
- Phenix Salon Suites Proposal including Fee Structure
- Major accomplishments and significant achievements
- Significant media relationships; Print, Television and On-line Publications
Phenix is requesting all proposals be submitted to Sherrie Wilson, Director of Marketing, no later than October 20, 2014. Proposals may be submitted electronically to email@example.com. Three firms, preferably a Denver or Colorado based Agency will be selected to be interviewed upon review of proposals. Questions regarding this Request for Proposal may also be submitted electronically to Sherrie Wilson.
Thank you and I look forward to reviewing your proposal.
Director of Marketing
Phenix Salon Suites, LLC
7660 Goddard Street
Colorado Springs, CO 80920