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In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which...
Influencer marketing is growing in the world of Public Relations these days, and it should be since many studies have shown that consumers prefer getting information about products from other consumers rather than through ads.
For centuries, libraries were the only place you could go to gather large amounts of information, but the internet age, with Google, Amazon, Wikipedia, and other sites, has changed that. The other thing true...
The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what...
If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café...
Everybody loves a hero’s journey and, in effect, that’s what breaking records in sports represents, no matter what the record is. It might be attendance records for home games during a season; it might...
Conventional wisdom says with a gun-friendly President in office, gun enthusiasts will breathe easier and enjoy their hobby more. This should lead to increased gun sales in a, literally, trigger-happy environment. Others say the...
Linda Rutherford, VP and chief communications officer at Southwest Airlines, recently shared some tips for crisis communications and making a plan in advance. These ideas apply to all businesses and are pretty basic concepts....
Who doesn’t love a good trip to a park? The national and state parks across the U.S. and Canada have all kinds of experiences available. Parks like Yosemite, Grand Canyon National Park, Yellowstone, and...
Immigration reform has been a hot-button issue in American politics for more than 30 years. There are always the extreme sides – one wants a totally closed border, and the other wants open borders...
