In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which side you were on, it was an emotionally bloody seemingly never-ending battle). There’s been rioting and
Influencer marketing is growing in the world of Public Relations these days, and it should be since many studies have shown that consumers prefer getting information about products from other consumers rather than through ads.
For centuries, libraries were the only place you could go to gather large amounts of information, but the internet age, with Google, Amazon, Wikipedia, and other sites, has changed that. The other thing true of libraries traditionally is they’ve almost always had to operate on a limited budget, at least
The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals can do for a retired pro athlete. But making substantial deals isn’t
If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced
Everybody loves a hero’s journey and, in effect, that’s what breaking records in sports represents, no matter what the record is. It might be attendance records for home games during a season; it might be what the Warriors recently experienced with them winning 25 road games over two seasons before
Conventional wisdom says with a gun-friendly President in office, gun enthusiasts will breathe easier and enjoy their hobby more. This should lead to increased gun sales in a, literally, trigger-happy environment. Others say the opposite is true. The perceived threat of President Obama sent gun sales soaring, and now the
Linda Rutherford, VP and chief communications officer at Southwest Airlines, recently shared some tips for crisis communications and making a plan in advance. These ideas apply to all businesses and are pretty basic concepts. If you don’t already have a plan, start one, and if you do, continue to update
Who doesn’t love a good trip to a park? The national and state parks across the U.S. and Canada have all kinds of experiences available. Parks like Yosemite, Grand Canyon National Park, Yellowstone, and so many more offer visitors a chance to connect with nature. Enjoying these places isn’t only
Immigration reform has been a hot-button issue in American politics for more than 30 years. There are always the extreme sides – one wants a totally closed border, and the other wants open borders and a come as you are policy. Then there are the tens of millions in the
