From the U.S. East Coast to San Francisco to the UK, the public relations industry has been making headlines everywhere.
5WPR received recognition as a Google Partner Agency. This exclusive and prestigious designation is only given to agencies that demonstrate AdWords best practices: delivering revenue growth to clients and agencies, as well as continually growing client base. Ronn Torossian, 5W PR CEO and Founder, said that this milestone validates both the incredible work the company has always done and the importance of building these services in a way that has bottom-line value to clients. Torossian went on to affirm that his team is passionate about developing their skills and that the Google Partner Certification is just the beginning. He wants to achieve Google Partner Agency with specializations so 5WPR can be certified in a variety of Google tools to provide the best results.
Beckerman Agency Rebrands
On the firm’s 30th anniversary, real estate marketing agency Beckerman PR rebranded itself as Antenna. The move includes the consolidation of other company subsidiaries, Eco Branding, and Chicago Digital. Their offices are located in New York City, New Jersey, San Francisco, and Chicago.
Antenna will provide real estate, real estate technology, public relations, and digital marketing campaigns to clients in a variety of industries from clean tech and health care to mobility and business-to-business industries. Creative services such as corporate video production, branding, graphic design, web design, and SEO and marketing automation will give Antenna an edge over the competition.
Target Consolidates PR Agencies
Until recently, Target worked with a number of PR agencies. But following a competitive review, Target has consolidated most of its business with Ketchum, a company that did not have a relationship with the retail giant prior to the review. The corporate and product PR business will be handled through Ketchum’s New York and Chicago offices.
In January, Target started to revamp its PR, both internally and externally. This consolidation is the most recent change in the company’s marketing policies. Chief Communications Officer Katie Boylan, who was promoted to the position earlier this year, has been leading the communications department since 2017. “[W]e believe our communications team is at our best when we have the support of agency partners who bring diverse experiences and expertise that complement our team’s strengths,” said Boylan.
Julia Cross to Launch Agency
Julia Cross PR is set to launch her own agency with a series of PR masterclasses beginning May 1st, 2019 in Leeds. Julia Cross has worked as an associate director for Finn Partners for 10 years. “I’m passionate about helping those people who are looking for a friendly ear and a steer in the right direction,” Cross said. Julia Cross PR will specialize in lifestyle brands, food and drinks, and home interiors. With a portfolio of Yorkshire-based clients such as children’s furniture retailer Room to Grow, she is excited to share what she has learned while continuing to expand her company.