When communicating with the press remotely, it's important for a company spokesperson to be fully briefed and prepared beforehand - whether that means for a radio or TV interview. The spokesperson should be trained for a variety of interview styles , including for live, down the line, and pre-recorded interviews. Once the training portion is over, a interview can be played back to the spokesperson and analyzed for improvements. This instant playback is essential for media training because it helps the interviewee understand precisely which parts they should be improving for their next interview.
Since plenty of companies have offices all around the globe, it's increasingly difficult to get everyone in the same room at the same time. Additionally, the global pandemic makes it even more difficult as well as more expensive, to have everyone in the same place.
That's why it's important to have a set of initial requirements before proceeding to communicate with the press remotely, aside from the regular press training. These requirements include a strong internet connection that can withstand video calls without cutting out throughout the session, equipment that involves a laptop with a webcam and a decent microphone, and the right background in a quiet location during the interview itself.
Initial Requirements
The spokesperson should choose a room where they won't be interrupted by anyone else in the household, and inform everyone in the family of what they will be doing so that they know not to disturb that spokesperson. Another important aspect is to have the camera on an elevated level so that they are level with the face. This way no one will be looking at people’s foreheads, chin, or even the lights on the ceiling. Having a non-cluttered and plain background, with good lighting, as well as dressing for the occasion are the other initial requirements for remote press communication.
Connection and Delay
Once the interview has begun, the spokesperson should assume that they are being recorded, which means they shouldn't be doing anything that can distract from what they're trying to say. That means sticking to the talking points and avoiding making any sudden movements until the spokesperson hears that the connection is over and they're in the clear. That also means maintaining eye contact with the camera and not with the screen. This can feel unnatural, but that way the audience will get the impression of eye contact.
Additionally, there are good chances that the spokesperson can experience a slight delay with different technologies that are used with online interviews, which can lead to some exchanges that are awkward with both people speaking over each other. That's why it's important to take a moment to pause before responding to any questions during interviews.
Practice
Finally, before going on the air, it's important to practice for an interview a few days before it takes place. The spokesperson can get help from a coworker, or even a family member, and use the same video platform that will be used during the interview, and be prepared for honest feedback.
