Professional Services for a Capital Marketing Campaign and Fundraising Program for the West Jordan Community Arts and Events Center
Submit your proposals electronically through the Utah Public Procurement Place (U3P) by 2:00 p.m. Current Mountain Time on June 19, 2024.
Contact: Joey Bryant- 801-569-5729
The City of West Jordan is soliciting competitive proposals from qualified consulting firm(s) “Firm” to provide Professional Marketing and Fundraising Consulting Services for the City’s New Community Arts and Events Center.
In addition, there are other fundraising and naming rights opportunities that the City may want to pursue over time, including sponsorships and/or naming rights for the Rodeo Arena, the Wheels Park, and a future County Recreation Center. However, the focus of this RFP is to find a professional firm that can help the City with the capital campaign and pursuit of naming rights or sponsorship of the Community Arts and Events Center only.
BACKGROUND
The City’s Community Arts and Events Center is currently under construction and is expected to be constructed and ready for operation by June 2025. The site for the new community arts and events center sits on approximately 5 acres and is located just south of the Gene Fullmer Recreation Center, immediately east of the outdoor swimming pool. The general information for this new community arts and events center is as follows:
• The building will be approximately 12,700 square feet.
• The community arts and events center will be located at 8105 South 2200 West, West Jordan, UT.
• The construction budget for the construction of this building has been established at $7.7 million.
For reference and attached to the RFP as Exhibit A, are the Community Arts and Events Center Site renderings.
SCOPE OF WORK
The successful Firm will be expected to create a formal marketing and fundraising program as needed to achieve the fundraising goals of the City. The project involves marketing and fundraising activities and other events to raise an additional $500,000 in funds that the City will use to fund production equipment and building features that were not able to be included in the original budget.
The City would consider the option of a sale of the naming rights and ongoing sponsorship opportunity for a commensurate level of investment. Said naming rights sponsor would be expected to execute a city agreement that would be separate from the agreement that is executed between the City and the Firm awarded in this RFP.
In addition, the Firm would be required to assist in the negotiations that will result in a final naming rights agreement between the City and Sponsor(s). The City reserves the right to approve the prospecting list of
potential Sponsors to ensure appropriateness for the image of the City as a publicly owned venue.
Firm(s) may include in its proposal alternatives and/or value-added items not specified in this RFP, that it would consider pertinent. All such alternatives must be listed separately from the proposal and the benefits thereof must be separately stated. Such documentation should not exceed three (3) pages.
APPROVED ADVERTISING. LOGOS, AND SPONSORSHIPS
The City shall maintain authority for approving all advertising, logos, and sponsorship content that is placed at the Community Arts and Events Center. The final legal agreement negotiated with the Sponsor will outline terms.
While determining whether to name a facility after a company or group, the City reserves the right to consider the public image of the company and whether it aligns with the City’s vision and mission.
If the Sponsor is unable to maintain a positive public image, the City reserves the right to revoke the facility’s name if it may have a negative impact on the image or reputation of the City.
DESIGN AND USE OF THE COMMUNITY ARTS AND EVENTS CENTER NAME
If Naming Rights are ultimately proposed and accepted by the City. The successful Sponsor will have the right, in partnership with the City, to create and develop signage for the facility, which is subject to approval by the City.
