PR Insiders

5 Reasons HARO will Never Replace a Qualified PR Agency

For those who may not know, HARO stands for Help a Reporter Out. It is a service where reporters can go to look at news and stories that might fit what they want to write about, and the stories are ones proposed by businesses, organizations, and individuals wanting to get their

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How to Take Advantage of Being Featured on National Media

How to Take Advantage of Being Featured on National Media

Recently, Roxy Jacenko, founder of the Sweaty Betty PR firm, was featured on 60 Minutes International. The interview was about her battling cancer and facing life as a single mother after her husband, Oliver Curtis, was put in prison a few months previous for being part of an insider trading

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PMK-BNC

PR News from Interpublic and PMK*BNC, Mercury, Levick, and Ruder Finn

PMK*BNC and Other Interpublic Group Companies Lose Power for a Day On Wednesday, August 31st, Interpublic Group, a communications holding company, suffered a server outage, shutting down communications in their various companies for a full day. This included PMK*BNC‘s many publicists in the Hollywood area. It was not reported how

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Viacom makes another change at the top

Viacom’s Internal PR and Legal Crisis

The largest shareholder in both Viacom and CBS is a holding company called National Amusements. National Amusements, in turn, is owned 80% by Sumner Redstone, and 20% by his daughter, Shari Redstone. Sumner is well into his 90s now and by many accounts is not able to either speak or

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Is Social Media Always Necessary for PR

Is Social Media Always Necessary for PR?

Social media increasingly plays a strategic role in not just marketing, but public relations as well. In today’s digital world, it’s virtually impossible to reach customers, get the word out, and maintain a youthful image without social media. Everyone’s online — young and old — though different demographics gravitate towards

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