Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much
As mergers and takeovers go, this is a big one … on at least two continents. Sky and 21st Century Fox have agreed on a takeover deal that will see Fox pay more than $13 billion for the majority stake in Sky the company doesn’t already own.
At the bottom of this article is a chart created from the list of 2016’s Top U.S. PR firms according to The Observer. The chart lists the basic statistics of each of the agencies. But there are also some of the thoughts and observations that were listed in the article
Print media is hurting. Ad sales are down, subscription revenue is down, and the medium is adjusting to a world with much more competition for printing daily news. Fingers are being pointed in every direction as desperate business holdings hope to try to keep some papers profitable while others are
5WPR CEO Ronn Torossian Talks About U.S. Independent PR Agencies Torossian’s recent article in Odwyer projects that the 80 or so independently owned PR firms in the U.S. with 20 or more employees are in the best position to guide clients toward the marketing initiatives that will work best for them.
LaForce Cancels Holiday Party – Showing Their Pouty Face Over Trump Pouty-faced models have been around for some time, but when a fashion industry PR firm decides to cancel their annual festivities because of Trump’s presidential win, some might think it un-festive. The firm’s leader James LaForce and his husband
Conflict of Interest Puts Bell Pottinger In Hotseat Swiss luxury brand Richemont and its CEO, South African billionaire Johann Rupert, hired Bell Pottinger primarily to keep Rupert’s name out of the news. At some point after that, Bell Pottinger picked up another client, the Gupta family, who Rupert believes hired
The Podesta Group is often involved in government campaigns and lobbying efforts – as evidenced by their strong ties to both the Obama White House and Hillary Clinton’s presidential campaign. They know the rules of operation, the paperwork that needs to be filed whenever they represent agencies or governments connected
Dodge Communications specializes in healthcare PR with some connections to financial PR as well. Dodge’s headquarters is in Alpharetta, Georgia; the company was founded in 2001 by Brad Dodge and currently have over 60 employees. Dodge is a member of Myelin Communications, and since their inception they’ve helped close to 300
2016 Middle East PR Association Honors PR Agencies in the Region There were lots of awards given, but a few agencies cashed in with the number of award recognitions they received at the recent Middle East PR Association event. Edelman Dabo, Cicero & Bernay, Hill+Knowlton Strategies, Four Communications, Ogilvy PR,
