How do you develop interesting campaigns? For our company (All Points Digital), everything starts with understanding our client’s business. We do a discovery process of our client’s business, by going through their entire business process from A-Z (not just the marketing component). By understanding the process, budgets, profit margins and pain points we
Many are concerned about the police and public relations. We asked some PR pros what police can do to improve their reputations. Many organizations, including the National Police Association are fixated on improving the lives – and reputations – of police departments nationwide. Andrew Blum, a crisis PR pro with
It’s been a tense last couple of weeks for one of the nation’s largest evangelical colleges, Liberty University. The president, Jerry Falwell, Jr., initially resigned, then, according to him, ‘never really resigned.’ Then, later in the week, he resigned (again), this time personally and, apparently, officially. The resignation comes as
Back in 2017, a student at Waterford School, an elite private school in Utah, a went to officials alleging an off-campus sexual assault. Then, according to the student, “administrators held a meeting with the rest of her class” in which they “shared details of the allegations” before refusing to help
Many things happening – and many PR predictions experts. As an industry expert and business owner, Caitlin Copple Masingill is the founder and President of Full Swing PR, and shares how her company has thrived, even during the pandemic, “The pandemic has brought home that public relations benefit greatly from being
We asked marketing executives what the future of public relations is, and here are the answers we got: Cat Nilsson of onePRgroup said, “Public Relations has always been vital for businesses in order to increase brand awareness and their credibility with their target audience, and because of the inherent purpose
When it comes to public relations, people have probably asked themselves this question at least once: digital PR, or traditional PR? This question is the embodiment of the change that PR has faced in the 21st century, thanks to the evolution of the field of digital marketing. Some of the
Nike PR has suffered two PR crises in 2019 that continue to have reverberating effects throughout the company and country even as the year draws to a close. While the two are very different in nature, they have been handled well, but not before causing some damage to Nike’s stock.
Expanding paid digital practice, mergers, and acquisitions, reducing the number of employees and sealing major deals with international companies. These are some of the shifts currently experienced in the marketing space, making a huge impact on the services offered by influencer marketing agencies and brands. Spurt in revenues is also
There’s an old saying in public relations: “Advertising is what you pay for, publicity is what you pray for.” When it comes to the age-old battle between advertising and public relations, it’s a case of unpaid versus paid, credible versus skeptical, earned versus purchased. Advertising is hardly filling, and public
