Most companies these days understand the importance of public relations efforts. However, not every business fully understands the steps to develop a public relations strategy. There are several essential steps that companies have to take to create a public relations strategy that they can then implement. Goals The first step
One of the key elements for establishing a positive reputation for a company is successful communication. Because of that, plenty of companies rely on specific public relations strategies that can improve their strategic communication efforts with the public and their target audiences. Events Companies can sometimes host private or public
Using traditional PR strategies and combining them with contemporary resources that are based on data to boost PR campaigns and generate more exposure for a business constitutes the core of digital PR. However, before creating any sort of campaign, companies should have a clear understanding of what goals they want
A vital piece of every promotional strategy is public relations, especially when promoting events for a company. Plenty of the time local media outlets tend to target a local community, which means media coverage in local publications for an event will result in the event reaching the right people. However,
How do you develop interesting campaigns? For our company (All Points Digital), everything starts with understanding our client’s business. We do a discovery process of our client’s business, by going through their entire business process from A-Z (not just the marketing component). By understanding the process, budgets, profit margins and pain points we
Many are concerned about the police and public relations. We asked some PR pros what police can do to improve their reputations. Many organizations, including the National Police Association are fixated on improving the lives – and reputations – of police departments nationwide. Andrew Blum, a crisis PR pro with
It’s been a tense last couple of weeks for one of the nation’s largest evangelical colleges, Liberty University. The president, Jerry Falwell, Jr., initially resigned, then, according to him, ‘never really resigned.’ Then, later in the week, he resigned (again), this time personally and, apparently, officially. The resignation comes as
Back in 2017, a student at Waterford School, an elite private school in Utah, a went to officials alleging an off-campus sexual assault. Then, according to the student, “administrators held a meeting with the rest of her class” in which they “shared details of the allegations” before refusing to help
Many things happening – and many PR predictions experts. As an industry expert and business owner, Caitlin Copple Masingill is the founder and President of Full Swing PR, and shares how her company has thrived, even during the pandemic, “The pandemic has brought home that public relations benefit greatly from being
We asked marketing executives what the future of public relations is, and here are the answers we got: Cat Nilsson of onePRgroup said, “Public Relations has always been vital for businesses in order to increase brand awareness and their credibility with their target audience, and because of the inherent purpose
